AdWords campaigns: key figures by sector of activity
If you run PPC campaigns with Google AdWords, you may wonder if your spending and results are in line with the average of advertisers in your area? A study by Acquisio analyzed 50,000 AdWords campaigns in 12 business sectors to determine the average values of 4 indicators for each: cost per click (CPC), click rate (CTR), cost per acquisition (CPA) and conversion rate (CVR)....
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“We optimized our campaign in a few days and saved thousands of dollars, this is amazing.”
CEO of XYZ company