Reflecting on 2024: Small team, Big impact

As the year comes to an end, it’s the perfect time to pause, reflect, and take stock of the journey we’ve been on. To us, this means celebrating the small wins and significant milestones that often get overshadowed by the day-to-day hustle of building a company. It’s easy to be consumed by challenges, but 2024 reminded us of the power of perseverance, a common vision, and teamwork.

Small Team, Big Impact

This year, our core team remained steady. The same dedicated group that has been shaping Shown.io’s mission—some for more than four years—continued to push boundaries. Their commitment and growing expertise have been the foundation of everything we achieved in 2024.

Together, we published over 25,000 advertising campaigns for small businesses across 142 countries. From local florists to online coaches, our platform empowered businesses in diverse industries to thrive in the digital advertising space. Behind every campaign lies the hard work of a small team making a big global impact.

One Step Closer to Our Product Vision

In 2024, we doubled down on product development, staying ahead of AI trends to position ourselves as leaders in our vertical of online advertising.

The standout achievement this year was the addition of seamless integrations with platforms like WordPress, Shopify, and Wix. With just a few clicks, users can now sync email lists to build high-intent audiences, link product catalogs for shopping ads, and implement ad tracking—features that previously required significant investment of time and money.

Alongside these integrations, we continued to innovate across other key areas:

Smarter ad generation: We enhanced ad copy and image generation, launching our own AI-generated banners to elevate campaign creativity and effectiveness.

Simplified UI and increased automation: True to our principles of accessibility and power, we made our platform even easier for anyone to use, reducing the complexity of running ads.

More optimization: Our platform’s automation and optimization capabilities continued to evolve, making it simpler for businesses to achieve online success with minimal input

These advancements bring us closer to our vision of a fully automated ad platform, one that democratizes digital advertising for everyone.

A Moment of Recognition

This year, we were thrilled to be recognized as one of the FT 1000 fastest-growing startups in Europe—an incredible honor for a bootstrapped company in a competitive industry. It’s a testament to the dedication of our team and the trust of our clients.

Looking Ahead to 2025

The daily struggles are real, but they are outweighed by the wins—big and small—that propel us forward. With an ambitious roadmap and a driven team, we’re ready to make 2025 another transformative year.

Thank you to our clients, team, and supporters for being part of this journey. Stay tuned for what’s next—we’re just getting started!