ROAS: What It It? And How To Apply It?

If you are running a Google Ads campaign, then choosing the perfect bidding strategy that aligns with your goals is crucial to your campaign performance assessment. Target return on ad spend (ROAS) is an automated Google Ads bidding strategy that allows you to get more conversion value or revenue at ROAS you set. Marketers have […]

Create a free website: 6 website publishers you need to try!

Are you looking for a tool / software that will give you the opportunity to create a free website with a professional look? Creating a website nowadays is no longer as complicated as it was a few years ago. It has become easier and even a fun experience. Goodbye HTML, FTP and other mysterious terms. […]

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How to make smart bidding strategies from Google Ads work harder for you!

In online advertising, everything is constantly changing with new tools, interfaces and functions. Automated or smart bid strategies from Google Ads are a great way for online marketers to save time while creating online campaigns. No one doubts today that these Google Ads Smart bidding strategies are profoundly changing the historical practices of Google Ads […]

The essential components of a landing page for high conversion rates

Landing pages are essential to online advertising. These pages are where visitors land on when clicking for example on ads links from Google, Bing, YouTube, Facebook, Instagram… etc. Landing pages are designed for one single goal which allow marketers to guide visitors by setting a simple call-to-action (CTA). It is important to know the key […]

Why should you consider investing in online advertising ?

The world has gone digital. In 2021, your customers are most likely surfing the internet on their laptops and phones. This makes your business in an urgent need to start online advertising as this is where your customers are. It is time to take advantage of the technology and understand the benefits of online advertising […]

5 Types of Google Analytics Reports You should Know About.

Are you a beginner to Google Analytics? Do you know the different reporting you can get about your website? Google Analytics is an important tool that provides access to valued data in terms of how users interact with your website, how much traffic you receive, and from where. Google Analytics can be integrated on your […]

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