Businesses always try to attract new customers. But it’s easier and cost-effective to retain customers than to acquire them.
If you own a business, and you think to grow and increase your revenue. You may consider investing in retaining your existing customers which are low effort assets rather than acquiring new ones.
In this article, we will discuss three ways to improve customer retention.
1. Deliver Great Customer Service
Providing a good customer service system for your customers is crucial to creating a strong support system. A support system should be through different channels such as live chat, email, or social media. This can help accommodate your customers’ needs while making their purchases in the case of a technical problem or post-purchase if there is a complaint about a product, shipping, and delivery or payment, …etc.
It is important to have well-trained customer service agents, so your customer can have a positive first experience with consistent service quality. And thus your existing customers will become returning ones.
Remember, customers appreciate fast and friendly customer service, and it can impact their decision from an unhappy customer into a loyal, repeat customer.
2. Offer Discounts And Promotions
Offering discounts for current customers to return is an effective way to improve customer repeat.
You can offer your current customers a discount via email after their first purchase. They can then use the discount code for their next purchase. Free shipping or free returns are also great promotions that encourage your customers to come back.
Thus, discounts and promotions can effectively bring back customers to purchase again. And this can be an investment to boost your customer retention rate.
3. Create A Customer Loyalty Program
Applying a program to reward your most loyal customers is also a great way to strengthen loyalty and improve customer retention rate.
Rewards can be a points-based system, where your customers earn points for their purchases or actions like referring a person who makes a purchase.
For example, if you own a café. You can offer your clients free coffee after reaching 500 points. They can also redeem their points for something on the menu. And this can be done on an app. Another example, if you are a nail salon owner. You can use a loyalty card where you stamp for each visit and give one of your services for free after 10 visits.
Loyalty programs help increase purchase frequency because they create an incentive for your current and existing customers to purchase more often.
Finally, focus on your greatest asset, your current customers, and give them a possible shopping experience to assure their loyalty and return.