{"id":1273,"date":"2020-04-18T13:46:31","date_gmt":"2020-04-18T13:46:31","guid":{"rendered":"https:\/\/instaon.io\/blog\/?page_id=1273"},"modified":"2020-04-18T13:53:10","modified_gmt":"2020-04-18T13:53:10","slug":"search-ads-budget-publicitaire","status":"publish","type":"page","link":"https:\/\/shown.io\/blog\/?page_id=1273&lang=fr","title":{"rendered":"Search Ads budget publicitaire"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1273\" class=\"elementor elementor-1273\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a3570b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a3570b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3401522\" data-id=\"3401522\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df2462c elementor-widget elementor-widget-text-editor\" data-id=\"df2462c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Si vous voulez appara\u00eetre sur Google ou Bing avec des annonces payantes, vous devez payer Google ou Microsoft. C&#8217;est ce que nous appelons le budget publicitaire. <span style=\"font-size: 1.125rem;\">Combien cela co\u00fbte-t-il d&#8217;appara\u00eetre sur Google ou Bing pour certains mots cl\u00e9s ?<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Vous payez au clic sur votre annonce. Il ne s&#8217;agit pas d&#8217;un montant fixe par mot-cl\u00e9, mais plut\u00f4t d&#8217;un calcul plus complexe.<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Question compl\u00e9mentaire pr\u00e9vue&#8230;Quel est le co\u00fbt des clics?<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Malheureusement, il n&#8217;y a pas de r\u00e9ponse facile. La r\u00e9ponse la plus courante (et la plus frustrante) est : &#8220;Cela d\u00e9pend&#8221;. Votre co\u00fbt par clic peut varier de quelques centimes \u00e0 plusieurs dollars selon la comp\u00e9titivit\u00e9 et la r\u00e9gion cibl\u00e9e. Mais, Instaon s&#8217;assure de diminuer votre co\u00fbt par clic au fil du temps pour votre entreprise gr\u00e2ce \u00e0 des optimisations mensuelles.<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Exemple :<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Vous proposez des cours de yoga \u00e0 Bruxelles et vous souhaitez appara\u00eetre en t\u00eate des r\u00e9sultats de recherche lorsque des personnes recherchent des &#8220;cours de yoga&#8221; \u00e0 Bruxelles. Le co\u00fbt moyen par clic pour ce mot-cl\u00e9 sp\u00e9cifique \u00e0 Bruxelles est de 1\u20ac.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-371abf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"371abf2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-13b3364\" data-id=\"13b3364\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e980259 elementor-widget elementor-widget-image\" data-id=\"e980259\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"839\" height=\"298\" src=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/budget-1.png\" class=\"attachment-large size-large wp-image-856\" alt=\"\" srcset=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/budget-1.png 839w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/budget-1-300x107.png 300w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/budget-1-768x273.png 768w\" sizes=\"auto, (max-width: 839px) 100vw, 839px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a78197 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a78197\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0623a68\" data-id=\"0623a68\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8213b6d elementor-widget elementor-widget-text-editor\" data-id=\"8213b6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Si vous choisissez un budget de 5\u20ac par jour (150\u20ac\/mois), vous pouvez esp\u00e9rer jusqu&#8217;\u00e0 5 clics pertinents par jour sur vos annonces menant \u00e0 votre site web. Si vous souhaitez un trafic plus important, vous devrez choisir un forfait plus \u00e9lev\u00e9.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ce744c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ce744c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf15262\" data-id=\"bf15262\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-187b9bf elementor-widget elementor-widget-heading\" data-id=\"187b9bf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Comment choisir mon budget publicitaire ?<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71b6d6b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71b6d6b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31e223d\" data-id=\"31e223d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04444a8 elementor-widget elementor-widget-text-editor\" data-id=\"04444a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Il n&#8217;y a pas de budget parfait au d\u00e9part. Vous devez voir comment le march\u00e9 r\u00e9agit \u00e0 vos offres et combien de nouveaux clients vous pouvez obtenir avec un budget donn\u00e9. Les clients commencent souvent petits et augmentent leur budget au fil des mois.<\/p><p><span style=\"font-size: 1.125rem;\">Toutefois, il est recommand\u00e9 de commencer avec un budget minimum de 5$\/jour (150$\/mois). Des budgets plus bas entra\u00eeneront tr\u00e8s peu de clics et aucune possibilit\u00e9 d&#8217;optimisation.<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Une fois que vos annonces ont \u00e9t\u00e9 diffus\u00e9es pendant un certain temps et qu&#8217;elles ont d\u00e9j\u00e0 \u00e9t\u00e9 optimis\u00e9es, vous commencez \u00e0 voir combien co\u00fbte r\u00e9ellement un nouveau client. Il devient alors plus facile de d\u00e9cider d&#8217;augmenter ou de r\u00e9duire votre budget publicitaire.\u00a0<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Si nous prenons l&#8217;exemple du yoga et supposons que tous les 20 clics, vous obtenez une nouvelle inscription. L&#8217;acquisition d&#8217;un nouveau client vous co\u00fbterait 20 $. Vous devez alors vous poser la question suivante:<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Combien vaut un client pour moi ?\u00a0<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Dans la plupart des cas, une nouvelle inscription peut rester plusieurs semaines avec vous et valoir quelques centaines de dollars. Vos annonces sont donc rentables et vous pouvez commencer \u00e0 augmenter votre budget publicitaire pour obtenir encore plus de clients<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Si vous voulez appara\u00eetre sur Google ou Bing avec des annonces payantes, vous devez payer Google ou Microsoft. C&#8217;est ce que nous appelons le budget publicitaire. Combien cela co\u00fbte-t-il d&#8217;appara\u00eetre sur Google ou Bing pour certains mots cl\u00e9s ? Vous payez au clic sur votre annonce. Il ne s&#8217;agit pas d&#8217;un montant fixe par mot-cl\u00e9, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":721,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"class_list":["post-1273","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Ads budget publicitaire - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?page_id=1273&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Ads budget publicitaire - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Si vous voulez appara\u00eetre sur Google ou Bing avec des annonces payantes, vous devez payer Google ou Microsoft. 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