{"id":1277,"date":"2020-04-18T13:53:55","date_gmt":"2020-04-18T13:53:55","guid":{"rendered":"https:\/\/instaon.io\/blog\/?page_id=1277"},"modified":"2020-04-18T13:59:20","modified_gmt":"2020-04-18T13:59:20","slug":"search-ads-ciblages-et-audiences","status":"publish","type":"page","link":"https:\/\/shown.io\/blog\/?page_id=1277&lang=fr","title":{"rendered":"Search Ads: Ciblages et Audiences"},"content":{"rendered":"\t\t
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Vos annonces sont pr\u00eates \u00e0 \u00eatre publi\u00e9es, mais vous devez maintenant indiquer \u00e0 Google ou \u00e0 Microsoft o\u00f9 vous voulez appara\u00eetre et qui pourra voir vos annonces.<\/p>

Commen\u00e7ons \u00e0 explorer le c\u00f4t\u00e9 ” o\u00f9 ” de votre ciblage. Il existe deux options principales pour s\u00e9lectionner un lieu dans Google et Microsoft :<\/span><\/p>

1. Vous pouvez indiquer des villes, des provinces ou des pays :\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Il s’agit du choix de lieu le plus courant et s’applique \u00e0 la majorit\u00e9 des entreprises. Voici ce que vous devez prendre en consid\u00e9ration :<\/p>

  • Si votre budget publicitaire est faible (< 1000$\/mois), ne couvrez pas un pays entier, mais concentrez-vous sur une zone plus petite (ville).<\/span><\/li>
  • Si vous souhaitez faire de la publicit\u00e9 pour votre service, qui est sensible \u00e0 l’emplacement dans d’autres villes\/pays, assurez-vous d’inclure votre emplacement dans les mots cl\u00e9s que vous avez s\u00e9lectionn\u00e9s. (voir la section sur les mots cl\u00e9s)<\/span><\/li><\/ul>

    Exemple :<\/p>

    Si vous proposez des visites guid\u00e9es dans une certaine ville (exemple : Paris) et que vous souhaitez faire de la publicit\u00e9 pour vos ‘visites guid\u00e9es’ dans d’autres pays, assurez-vous d’inclure la ville (+paris) dans les mots-cl\u00e9s que vous avez s\u00e9lectionn\u00e9s<\/span><\/p>

    2. Vous pouvez fournir l’adresse de votre entreprise et fixer un rayon de x km\/miles autour de celle-ci.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Cette option est int\u00e9ressante pour les entreprises locales \u00e0 la recherche de nouveaux visiteurs hors ligne. Chez Instaon, nous couvrons cet objectif avec l’intitul\u00e9 “Traffic vers magasin”.<\/p>

    L’id\u00e9e est de mettre votre adresse professionnelle avec un rayon donn\u00e9 (ex. 4 miles\/km). Ainsi, seuls les utilisateurs se trouvant \u00e0 une distance raisonnable de votre magasin pourront voir vos annonces. (et ensuite se rendre \u00e0 pied ou en voiture \u00e0 votre magasin pour acheter votre produit\/service)<\/span><\/p>

    Vous verrez la zone couverte et la port\u00e9e estim\u00e9e apr\u00e8s votre s\u00e9lection. N’oubliez pas d’avoir un volume estim\u00e9 suffisant. Mettre moins de 3 miles\/km comme param\u00e8tre, conduira souvent \u00e0 quelques clics et \u00e0 de mauvaises performances (\u00e0 moins que votre entreprise ne soit situ\u00e9e sur Time Square)<\/span><\/p>

    \u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Vos annonces sont pr\u00eates \u00e0 \u00eatre publi\u00e9es, mais vous devez maintenant indiquer \u00e0 Google ou \u00e0 Microsoft o\u00f9 vous voulez appara\u00eetre et qui pourra voir vos annonces. Commen\u00e7ons \u00e0 explorer le c\u00f4t\u00e9 ” o\u00f9 ” de votre ciblage. Il existe deux options principales pour s\u00e9lectionner un lieu dans Google et Microsoft : 1. Vous pouvez […]<\/p>\n","protected":false},"author":2,"featured_media":721,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"class_list":["post-1277","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSearch Ads: Ciblages et Audiences - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?page_id=1277&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Ads: Ciblages et Audiences - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Vos annonces sont pr\u00eates \u00e0 \u00eatre publi\u00e9es, mais vous devez maintenant indiquer \u00e0 Google ou \u00e0 Microsoft o\u00f9 vous voulez appara\u00eetre et qui pourra voir vos annonces. 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