{"id":1288,"date":"2020-04-18T14:09:43","date_gmt":"2020-04-18T14:09:43","guid":{"rendered":"https:\/\/instaon.io\/blog\/?page_id=1288"},"modified":"2020-04-18T14:18:37","modified_gmt":"2020-04-18T14:18:37","slug":"search-ads-annonces-textuelles","status":"publish","type":"page","link":"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr","title":{"rendered":"Search Ads – Annonces textuelles"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

Lors de la mise en place d’une campagne publicitaire sur Google ou Microsoft (Bing), vous devrez fournir \u00e0 Instaon un mod\u00e8le d’annonce initial. Ce mod\u00e8le sera utilis\u00e9 pour cr\u00e9er plusieurs annonces dans le processus d’optimisation afin d’am\u00e9liorer les r\u00e9sultats de vos annonces.<\/p>

Le mod\u00e8le d’annonce comprend des titres, une description, l’URL du site web et un num\u00e9ro de t\u00e9l\u00e9phone (facultatif). Des param\u00e8tres plus avanc\u00e9s sont disponibles mais seront abord\u00e9s plus tard<\/span><\/p>

Votre mod\u00e8le d’annonce est ce que les gens verront comme r\u00e9sultat de recherche chaque fois que votre annonce sera d\u00e9clench\u00e9e. Inutile de dire \u00e0 quel point celui-ci est crucial…<\/span><\/p>

Lorsque vous cr\u00e9ez votre mod\u00e8le d’annonce, pensez \u00e0 cette liste:<\/span><\/p>

  • Mettez l’accent sur les avantages de votre busienss pour l’utilisateur.<\/span><\/li>
  • Concentrez-vous sur vos titres. La qualit\u00e9 de ces derniers d\u00e9terminera les performances de vos publicit\u00e9s<\/span><\/li>
  • N’oubliez pas que le titre n\u00b01 est plus important que les titres n\u00b02 et n\u00b03<\/span><\/li>
  • Viser des titres et des descriptions plus longs dans la plupart des cas<\/span><\/li>
  • Incluez vos mots-cl\u00e9s les plus importants dans vos titres<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t
    Titres & description<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t

    A faire:<\/b><\/p>

    • M\u00eame si le troisi\u00e8me titre est facultatif, nous vous recommandons vivement d’en \u00e9crire un.<\/span><\/li>
    • Incluez votre message le plus important dans les titres : votre offre et la mani\u00e8re dont les utilisateurs peuvent en b\u00e9n\u00e9ficier.<\/span><\/li>
    • Privil\u00e9giez les titres longs et les descriptions longues. Cela augmentera l’espace cliquable de vos annonces.<\/span><\/li><\/ul>

      A ne pas faire :<\/b><\/p>

      • N’incluez pas de num\u00e9ros de t\u00e9l\u00e9phone\u00a0<\/span><\/li>
      • Ne pas inclure plus d’un caract\u00e8re sp\u00e9cial (%@#)<\/span><\/li>
      • \u00c9vitez d’utiliser des points d’exclamation ( !)<\/span><\/li>
      • N’\u00e9crivez pas les m\u00eames titres<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t
        Num\u00e9ro de t\u00e9l\u00e9phone<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t
        \n\t\t\t
        \n\t\t\t\t\t\t\t
        \n\t\t\t\t\t\t
        \n\t\t\t\t
        \n\t\t\t\t\t\t\t\t
        \n\t\t\t\t

        Si vous choisissez “Recevoir plus d’appels” comme objectif publicitaire, il vous sera demand\u00e9 d’introduire votre num\u00e9ro de t\u00e9l\u00e9phone.<\/p>

        Pour recevoir plus d’appels, vous devez mettre en \u00e9vidence votre num\u00e9ro sur vos annonces. Cela permettra aux clients potentiels de vous appeler directement depuis leur smartphone.<\/span><\/p>

        \u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Lors de la mise en place d’une campagne publicitaire sur Google ou Microsoft (Bing), vous devrez fournir \u00e0 Instaon un mod\u00e8le d’annonce initial. Ce mod\u00e8le sera utilis\u00e9 pour cr\u00e9er plusieurs annonces dans le processus d’optimisation afin d’am\u00e9liorer les r\u00e9sultats de vos annonces. Le mod\u00e8le d’annonce comprend des titres, une description, l’URL du site web et […]<\/p>\n","protected":false},"author":2,"featured_media":721,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"class_list":["post-1288","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nSearch Ads - Annonces textuelles - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Ads - Annonces textuelles - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Lors de la mise en place d’une campagne publicitaire sur Google ou Microsoft (Bing), vous devrez fournir \u00e0 Instaon un mod\u00e8le d’annonce initial. Ce mod\u00e8le sera utilis\u00e9 pour cr\u00e9er plusieurs annonces dans le processus d’optimisation afin d’am\u00e9liorer les r\u00e9sultats de vos annonces. Le mod\u00e8le d’annonce comprend des titres, une description, l’URL du site web et […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-18T14:18:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/Academy_banner_allarticles.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2398\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr\",\"url\":\"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr\",\"name\":\"Search Ads - Annonces textuelles - Shown Blog\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/#website\"},\"datePublished\":\"2020-04-18T14:09:43+00:00\",\"dateModified\":\"2020-04-18T14:18:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shown.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Search Ads – Annonces textuelles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shown.io\/blog\/#website\",\"url\":\"https:\/\/shown.io\/blog\/\",\"name\":\"Shown Blog\",\"description\":\"A blog about marketing optimization for smart companies\",\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shown.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shown.io\/blog\/#organization\",\"name\":\"Instaon\",\"url\":\"https:\/\/shown.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"contentUrl\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"width\":1024,\"height\":1024,\"caption\":\"Instaon\"},\"image\":{\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Ads - Annonces textuelles - Shown Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr","og_locale":"en_US","og_type":"article","og_title":"Search Ads - Annonces textuelles - Shown Blog","og_description":"Lors de la mise en place d’une campagne publicitaire sur Google ou Microsoft (Bing), vous devrez fournir \u00e0 Instaon un mod\u00e8le d’annonce initial. Ce mod\u00e8le sera utilis\u00e9 pour cr\u00e9er plusieurs annonces dans le processus d’optimisation afin d’am\u00e9liorer les r\u00e9sultats de vos annonces. Le mod\u00e8le d’annonce comprend des titres, une description, l’URL du site web et […]","og_url":"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr","og_site_name":"Shown Blog","article_modified_time":"2020-04-18T14:18:37+00:00","og_image":[{"width":2398,"height":636,"url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/Academy_banner_allarticles.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr","url":"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr","name":"Search Ads - Annonces textuelles - Shown Blog","isPartOf":{"@id":"https:\/\/shown.io\/blog\/#website"},"datePublished":"2020-04-18T14:09:43+00:00","dateModified":"2020-04-18T14:18:37+00:00","breadcrumb":{"@id":"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shown.io\/blog\/?page_id=1288&lang=fr"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shown.io\/blog\/?page_id=1288&lang=fr#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shown.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Search Ads – Annonces textuelles"}]},{"@type":"WebSite","@id":"https:\/\/shown.io\/blog\/#website","url":"https:\/\/shown.io\/blog\/","name":"Shown Blog","description":"A blog about marketing optimization for smart companies","publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shown.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shown.io\/blog\/#organization","name":"Instaon","url":"https:\/\/shown.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","contentUrl":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","width":1024,"height":1024,"caption":"Instaon"},"image":{"@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/pages\/1288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1288"}],"version-history":[{"count":6,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/pages\/1288\/revisions"}],"predecessor-version":[{"id":1304,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/pages\/1288\/revisions\/1304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/media\/721"}],"wp:attachment":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}