{"id":1321,"date":"2020-04-18T19:36:28","date_gmt":"2020-04-18T19:36:28","guid":{"rendered":"https:\/\/instaon.io\/blog\/?page_id=1321"},"modified":"2020-04-18T19:44:35","modified_gmt":"2020-04-18T19:44:35","slug":"arama-reklamlari-anahtar-kelime-secimi","status":"publish","type":"page","link":"https:\/\/shown.io\/blog\/?page_id=1321&lang=tr","title":{"rendered":"Arama Reklamlar\u0131 Anahtar Kelime Se\u00e7imi"},"content":{"rendered":"\t\t
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Google veya Microsoft Ads kurulumu yaparken bir\u00e7ok KOB\u0130 paras\u0131n\u0131 bo\u015fa harc\u0131yor. Bunun ana nedeni genellikle yanl\u0131\u015f anahtar kelime se\u00e7imidir; yanl\u0131\u015f arama anahtar kelimeleri, yanl\u0131\u015f e\u015fleme t\u00fcrleri veya kapsam d\u0131\u015f\u0131 b\u0131rak\u0131lan kelimelerin yetersizli\u011fidir.<\/p>

Neyse ki, Instaon t\u00fcm s\u00fcreci sizin i\u00e7in otomatikle\u015ftirdi\u011finden bunlardan endi\u015fe etmeniz gerekmez. Instaon b\u00fct\u00e7enize uygun, do\u011fru anahtar kelimeleri bulur ve b\u00fct\u00e7e israf\u0131n\u0131 \u00f6nlemek i\u00e7in t\u00fcm alakas\u0131z anahtar kelimeleri hari\u00e7 tutar.<\/p>

\u00a0Ancak, rakipsiz reklamlar istiyorsan\u0131z Google Ads veya Microsoft Ads\u2019inizi olu\u015ftururken i\u015finze yarayacak uygulamalar\u0131 sizinle payla\u015f\u0131yoruz.<\/span><\/p>

Instaon\u2019da anahtar kelime se\u00e7imi 3 ad\u0131ma ayr\u0131lm\u0131\u015ft\u0131r:<\/span><\/p>

  • 3 tane alakal\u0131 kelime belirleyin<\/span><\/li>
  • Toplu anahtar kelimelerden alakal\u0131 olanlar\u0131 se\u00e7in.<\/span><\/li>
  • Anahtar kelime a\u011fac\u0131n\u0131n final a\u015famas\u0131<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    3 keywords<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Anahtar kelime se\u00e7iminin ilk ad\u0131m\u0131 s\u0131ras\u0131nda, hizmetinizi ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc tan\u0131mlayan alakal\u0131 3 arama anahtar kelimesi sa\u011flaman\u0131z gerekir. Kendinize \u015fu soruyu sorun:<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    M\u00fc\u015fteri olsayd\u0131n\u0131z, i\u015fletmenizi bulmak i\u00e7in Google'da ne arard\u0131n\u0131z?<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    En iyi sonu\u00e7lar i\u00e7in \u015fu ipu\u00e7lar\u0131na g\u00f6z at\u0131n:<\/p>

    • Belirgin, ve minimum iki kelimeden olu\u015facak \u015fekilde sundu\u011funuz hizmeti veya \u00fcr\u00fcn\u00fc belirtmeye \u00e7al\u0131\u015f\u0131n.<\/span><\/li>
    • \u00c7ok \u00e7e\u015fitli hizmetler veya \u00fcr\u00fcnler sunuyorsan\u0131z bunlar\u0131 ayr\u0131 kampanyalarda grupland\u0131rmay\u0131 deneyin.<\/span><\/li><\/ul>

      \u00d6rne\u011fin:<\/span><\/p>

      Sa\u011fl\u0131kl\u0131 k\u00f6pek ve kedi mamas\u0131 sat\u0131yorsunuz. Bir kampanyan\u0131z\u0131 k\u00f6peklere odakl\u0131, di\u011ferini ise kedilere odakl\u0131 olu\u015fturun.<\/span><\/p>

      K\u00f6pek kampanyas\u0131 \u2013 3 anahtar kelime \u00f6rne\u011fi<\/em><\/p>

      • Sa\u011fl\u0131kl\u0131 k\u00f6pek mamas\u0131<\/li>
      • K\u00f6pek mamas\u0131<\/span><\/li>
      • Taze k\u00f6pek mamas\u0131<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Kelime Grubu #30<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        \u0130kinci ad\u0131m olarak Instaon size 30 tane ger\u00e7ekten farkl\u0131 anahtar kelime sunar. \u00c7\u0131k\u0131\u015f noktas\u0131 i\u015f kapsam\u0131n\u0131z\u0131 anlamak ve Instaon yapay zekas\u0131na kaynak sunmakt\u0131r. \u0130\u015fletmenizle ilgili g\u00f6r\u00fcn\u00fcr olmak istedi\u011finiz t\u00fcm anahtar kelimeleri se\u00e7in.\u00a0<\/p>

        Alakas\u0131z anahtar kelime g\u00f6r\u00fcrseniz korkman\u0131za gerek yok, onlar\u0131 atlay\u0131n. Ortalama 10 tane se\u00e7melisiniz.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Son anahtar kelime a\u011fac\u0131<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        \u0130\u015fte sihir tam burada ger\u00e7ekle\u015fiyor. Instaon size i\u015fletmenizi g\u00f6z \u00f6n\u00fcnde bulundurarak, benzer i\u015fletmelerin verilerini ve b\u00fct\u00e7enizi de hesaba katarak size son bir anahtar kelime a\u011fac\u0131 sunar. Anahtar kelime a\u011fac\u0131n\u0131z\u0131 \u201ckampanya ayarlar\u0131\u201d b\u00f6l\u00fcm\u00fcnde bulabilirsiniz.<\/p>

        \u00a0Arama anahtar kelimeleri se\u00e7iminizi kolayla\u015ft\u0131rmak i\u00e7in gruplara ayr\u0131lm\u0131\u015ft\u0131r.<\/span><\/p>

        \u00d6rne\u011fin<\/span>:<\/p>

        Anahtar kelime grubu : K\u00f6pek \u00f6\u011f\u00fcnleri<\/span><\/p>

        • Ayn\u0131 gruptaki anahtar kelimeler : sa\u011fl\u0131kl\u0131 k\u00f6pek \u00f6\u011f\u00fcnleri, k\u00f6pek \u00f6\u011f\u00fcn\u00fc tarifleri, yavru k\u00f6pekler i\u00e7in \u00f6\u011f\u00fcnler, taze k\u00f6pek \u00f6\u011f\u00fcnleri vb.<\/li><\/ul>

          \u00a0Tekrar yaln\u0131zca g\u00f6r\u00fcnmesini istedi\u011finiz alakal\u0131 anahtar kelimeleri se\u00e7ti\u011finizden emin olun. E\u011fer yaln\u0131zca vegan k\u00f6pekler i\u00e7in mama sat\u0131yorsan\u0131z, \u201cetli k\u00f6pek \u00f6\u011f\u00fcnleri\u201d kelimesini se\u00e7memelisiniz.<\/span><\/p>

          \u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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           Se\u00e7imden sonra, Instaon her \u015feyi otomatik olarak olu\u015fturacakt\u0131r. B\u00fct\u00e7e israf\u0131n\u0131 \u00f6nleyecek negatif kelimelerden, reklam ve arama anahtar kelimelerine kadar.<\/p>

           E\u011fer herhangi bir \u015fanss\u0131zl\u0131k olur da anahtar kelime a\u011fac\u0131n\u0131zda hi\u00e7 anahtar kelime g\u00f6remezseniz veya ba\u015fka bir son anahtar kelime listesi istiyorsan\u0131z her zaman \u201ckampanya anahtar kelimelerini s\u0131f\u0131rla<\/span>\u201d se\u00e7ene\u011fine t\u0131klayabilirsiniz.<\/span><\/p>

           S\u0131f\u0131rlama se\u00e7ene\u011fi yaln\u0131zca yeni bir kampanya olu\u015ftururken olabilir. Yay\u0131nlanmakta olan kampanyalar i\u00e7in s\u0131f\u0131rlamay\u0131 kesnilikle \u00f6nermiyoruz. Kampanyalar g\u00fcnl\u00fck olarak Instaon taraf\u0131ndan optimize edilmektedir ve s\u0131f\u0131rlama i\u015fleminden sonra t\u00fcm bu optimizasyonlar kaybolacakt\u0131r.<\/p>

           <\/p>

          Instaon\u2019un ba\u015fka ne yapt\u0131\u011f\u0131n\u0131 g\u00f6rmek istersiniz?<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Google veya Microsoft Ads kurulumu yaparken bir\u00e7ok KOB\u0130 paras\u0131n\u0131 bo\u015fa harc\u0131yor. Bunun ana nedeni genellikle yanl\u0131\u015f anahtar kelime se\u00e7imidir; yanl\u0131\u015f arama anahtar kelimeleri, yanl\u0131\u015f e\u015fleme t\u00fcrleri veya kapsam d\u0131\u015f\u0131 b\u0131rak\u0131lan kelimelerin yetersizli\u011fidir. Neyse ki, Instaon t\u00fcm s\u00fcreci sizin i\u00e7in otomatikle\u015ftirdi\u011finden bunlardan endi\u015fe etmeniz gerekmez. Instaon b\u00fct\u00e7enize uygun, do\u011fru anahtar kelimeleri bulur ve b\u00fct\u00e7e israf\u0131n\u0131 \u00f6nlemek […]<\/p>\n","protected":false},"author":7,"featured_media":721,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"class_list":["post-1321","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nArama Reklamlar\u0131 Anahtar Kelime Se\u00e7imi - Shown Blog<\/title>\n<meta name=\"description\" content=\"Google veya Microsoft Ads kurulumu yaparken bir\u00e7ok KOB\u0130 paras\u0131n\u0131 bo\u015fa harc\u0131yor. Bunun ana nedeni genellikle yanl\u0131\u015f anahtar kelime se\u00e7imidir; yanl\u0131\u015f arama...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?page_id=1321&lang=tr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arama Reklamlar\u0131 Anahtar Kelime Se\u00e7imi - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Google veya Microsoft Ads kurulumu yaparken bir\u00e7ok KOB\u0130 paras\u0131n\u0131 bo\u015fa harc\u0131yor. 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