{"id":1357,"date":"2020-04-19T15:24:42","date_gmt":"2020-04-19T15:24:42","guid":{"rendered":"https:\/\/instaon.io\/blog\/?page_id=1357"},"modified":"2020-04-19T15:49:04","modified_gmt":"2020-04-19T15:49:04","slug":"campanas-de-busqueda-audiencia","status":"publish","type":"page","link":"https:\/\/shown.io\/blog\/?page_id=1357&lang=es","title":{"rendered":"Campa\u00f1as de B\u00fasqueda: Audiencia."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1357\" class=\"elementor elementor-1357\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79e70c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79e70c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-01829a3\" data-id=\"01829a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e98b4b2 elementor-widget elementor-widget-text-editor\" data-id=\"e98b4b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Tus anuncios est\u00e1n listos para ser publicados, pero ahora debes decirle a Google o Microsoft <b>d\u00f3nde <\/b>deseas aparecer y <b>qui\u00e9n <\/b>podr\u00e1 ver tus anuncios.<\/p><p>Hay 2 opciones principales al configurar la ubicaci\u00f3n en Google y Microsoft:<\/p><p>1. Puedes proporcionar ciudades, provincias o pa\u00edses:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d9031ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9031ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4385d4\" data-id=\"a4385d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f36ebe elementor-widget elementor-widget-image\" data-id=\"8f36ebe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"261\" src=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/targetaudiene-1.png\" class=\"attachment-large size-large wp-image-844\" alt=\"\" srcset=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/targetaudiene-1.png 796w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/targetaudiene-1-300x98.png 300w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/targetaudiene-1-768x252.png 768w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a914f46 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a914f46\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1586c3\" data-id=\"a1586c3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1ac095 elementor-widget elementor-widget-text-editor\" data-id=\"a1ac095\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Esta es la configuraci\u00f3n de ubicaci\u00f3n m\u00e1s com\u00fan y se aplica a la mayor\u00eda de las empresas. Lo que debes tener en cuenta en este caso es lo siguiente:<\/p><ul><li>Si tu presupuesto es peque\u00f1o (&lt;1000 $ \/ mes) no trates de cubrir todo un pa\u00eds, sino enf\u00f3cate en un \u00e1rea m\u00e1s peque\u00f1a (una ciudad, por ejemplo).<\/li><li>Si la ubicaci\u00f3n de tu servicio es importante, aseg\u00farate de incluir la ubicaci\u00f3n en las palabras clave seleccionadas. (ver secci\u00f3n de palabras clave)<\/li><\/ul><p><em style=\"font-size: 1.125rem;\">Ejemplo:<\/em><\/p><p>Si ofreces recorridos tur\u00edsticos en una determinada ciudad (Ejemplo; Par\u00eds) y deseas anunciar en otros pa\u00edses, aseg\u00farate de incluir la ciudad (+ Par\u00eds) en las palabras clave seleccionadas.<\/p><p><span style=\"font-size: 1.125rem;\">2.\u00a0<\/span>Podr\u00e1s proporcionar la direcci\u00f3n de tu empresa y establecer un radio de x km \/ millas a su alrededor.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0bbad80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0bbad80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90cc86\" data-id=\"b90cc86\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c454d9 elementor-widget elementor-widget-image\" data-id=\"7c454d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"293\" src=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/radiustargeting-1.png\" class=\"attachment-large size-large wp-image-845\" alt=\"\" srcset=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/radiustargeting-1.png 677w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/radiustargeting-1-300x130.png 300w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3283611 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3283611\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78507a4\" data-id=\"78507a4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24d4f0d elementor-widget elementor-widget-text-editor\" data-id=\"24d4f0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Esta configuraci\u00f3n de ubicaci\u00f3n es interesante para las empresas locales que buscan nuevos visitantes. En Instaon, cubrimos este objetivo con la opci\u00f3n &#8220;Visitantes de ubicaci\u00f3n&#8221;.<br><\/p>\n<p>La idea es poner la direcci\u00f3n de tu empresa con un radio determinado (por ejemplo, 4 millas \/ km). Como resultado, solo los usuarios que se encuentren a una distancia razonable de tu tienda podr\u00e1n ver tus anuncios. (y luego ir a tu tienda para comprar tu producto\/servicio)<\/p>\n<p>Ver\u00e1s el \u00e1rea elegida y el alcance estimado despu\u00e9s de tu selecci\u00f3n. Intenta que esta cantidad sea suficiente. Establecer menos de 3 millas\/km como configuraci\u00f3n, a menudo generar\u00e1 pocos clicks y un rendimiento deficiente (a menos que tu empresa se encuentre en Time Square)<\/p>\n<p><br><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tus anuncios est\u00e1n listos para ser publicados, pero ahora debes decirle a Google o Microsoft d\u00f3nde deseas aparecer y qui\u00e9n podr\u00e1 ver tus anuncios. Hay 2 opciones principales al configurar la ubicaci\u00f3n en Google y Microsoft: 1. Puedes proporcionar ciudades, provincias o pa\u00edses: Esta es la configuraci\u00f3n de ubicaci\u00f3n m\u00e1s com\u00fan y se aplica a [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":721,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"class_list":["post-1357","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campa\u00f1as de B\u00fasqueda: Audiencia. - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?page_id=1357&lang=es\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de B\u00fasqueda: Audiencia. - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Tus anuncios est\u00e1n listos para ser publicados, pero ahora debes decirle a Google o Microsoft d\u00f3nde deseas aparecer y qui\u00e9n podr\u00e1 ver tus anuncios. 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