{"id":1386,"date":"2020-04-19T23:32:20","date_gmt":"2020-04-19T23:32:20","guid":{"rendered":"https:\/\/instaon.io\/blog\/?page_id=1386"},"modified":"2020-04-20T00:32:05","modified_gmt":"2020-04-20T00:32:05","slug":"anuncios-de-pesquisa-selecao-de-palavras-chave","status":"publish","type":"page","link":"https:\/\/shown.io\/blog\/?page_id=1386&lang=pt","title":{"rendered":"An\u00fancios de Pesquisa: Sele\u00e7\u00e3o de Palavras Chave"},"content":{"rendered":"\t\t
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Muitas PMEs desperdi\u00e7am dinheiro ao configurar an\u00fancios no Google ou o Microsoft Ads. Geralmente, o principal motivo \u00e9 uma m\u00e1 configura\u00e7\u00e3o de palavras-chave; palavras-chave de pesquisa incorretas, tipos de correspond\u00eancia incorretos ou poucas palavras-chave exclu\u00eddas.<\/p>

Felizmente, voc\u00ea n\u00e3o precisa se estressar com isso, pois a Instaon automatiza todo o processo para voc\u00ea. Encontramos as palavras-chave de pesquisa corretas para sua empresa com base no seu or\u00e7amento e exclui todas as palavras-chave irrelevantes para evitar o desperd\u00edcio de or\u00e7amento.<\/p>

No entanto, se voc\u00ea quiser que seus an\u00fancios sejam imbat\u00edveis, temos algumas recomenda\u00e7\u00f5es para compartilhar ao criar seus an\u00fancios do Google ou da Microsoft com a Instaon.<\/p>

A configura\u00e7\u00e3o das palavras-chave na Instaon \u00e9 dividida em tr\u00eas etapas:<\/p>

  • Forne\u00e7a 3 palavras-chave<\/li>
  • Selecione as palavras-chave relevantes dos grupo que oferecemos<\/li>
  • \u00c1rvore final de palavras-chave<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    3 Palavras-Chave<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Durante a primeira etapa da sele\u00e7\u00e3o de palavras-chave, voc\u00ea precisa fornecer tr\u00eas palavras-chave de pesquisa relevantes que descrevam seu servi\u00e7o ou produto:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Se voc\u00ea fosse um cliente, o que voc\u00ea pesquisaria no Google ou Bing para encontrar sua empresa? <\/span><\/span><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Para obter melhores resultados, recomendamos que voc\u00ea siga estas dicas:<\/ul>

      \u00a0<\/p>

      • Tente selecionar palavras-chave espec\u00edficas e com um m\u00ednimo de duas palavras que descrevam sua oferta.<\/li>
      • Se voc\u00ea oferece servi\u00e7os ou produtos muito variados, tente agrup\u00e1-los em campanhas separadas.<\/li><\/ul>

        Exemplo:<\/span><\/p>

        Voc\u00ea vende comida saud\u00e1vel para c\u00e3es e gatos online. Crie uma campanha com um c\u00e3o focado e outra para gatos.<\/p>

        Campanha de\u00a0<\/i>C\u00e3o\u00a0<\/i>– exemplo de 3 palavras-chave<\/i><\/p>

        • Alimento saud\u00e1vel para c\u00e3es<\/li>
        • Comida para c\u00e3es<\/span><\/li>
        • Alimentos frescos para c\u00e3es<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          #30 Op\u00e7\u00f5es<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Como uma segunda etapa, a Instaon fornecer\u00e1 um lote de 30 palavras-chave diferentes. A id\u00e9ia \u00e9 entender seu tipo de neg\u00f3cio e alimentar a intelig\u00eancia artificial da Instaon. Selecione todas as palavras-chave relacionadas \u00e0 sua empresa e com as quais voc\u00ea gostaria de aparecer.<\/p>

          N\u00e3o tenha medo se vir palavras-chave irrelevantes, apenas descarte-as. Em m\u00e9dia, voc\u00ea deve selecionar 10 delas.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          \n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          \u00c1rvore Final de Palavras-Chave<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          Aqui \u00e9 onde a m\u00e1gica acontece. A Instaon fornece uma sele\u00e7\u00e3o final de palavras-chave de pesquisa com base nos seu neg\u00f3cio, e nos dados de aprendizado da Instaon de empresas e or\u00e7amento semelhantes. Voc\u00ea pode encontrar sua \u00e1rvore de palavras-chave acessando suas “configura\u00e7\u00f5es de campanha”.<\/p>

          As palavras-chave da pesquisa ser\u00e3o agrupadas em grupos de palavras-chave para facilitar sua sele\u00e7\u00e3o.<\/p>

          Exemplo<\/span>:<\/p>

          Grupo de palavras-chave: Refei\u00e7\u00f5es para c\u00e3es<\/p>

          • Grupo de palavras-chave: refei\u00e7\u00f5es saud\u00e1veis para c\u00e3es, receitas de refei\u00e7\u00f5es para c\u00e3es, refei\u00e7\u00f5es para c\u00e3es filhotes, refei\u00e7\u00f5es com carne para c\u00e3es, alimentos frescos para c\u00e3es, etc.<\/li><\/ul>
            Novamente, certifique-se de selecionar apenas palavras-chave relevantes com as quais voc\u00ea gostaria de aparecer. Se suas refei\u00e7\u00f5es para c\u00e3es s\u00e3o apenas veganas, voc\u00ea pode desmarcar ‘refei\u00e7\u00f5es com carne para c\u00e3es’.<\/span><\/div>

            \u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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            \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            Ap\u00f3s a sele\u00e7\u00e3o, o Instaon criar\u00e1 tudo automaticamente. Desde a configura\u00e7\u00e3o dos seus an\u00fancios com as palavras-chave da sua pesquisa at\u00e9 a lista de palavras-chave negativas para evitar desperd\u00edcio de or\u00e7amento.<\/p>

            Se por alguma raz\u00e3o, a m\u00e1gica n\u00e3o aconteceu e n\u00e3o houver palavras-chave em sua \u00e1rvore ou voc\u00ea desejar outras palavras-chave, sempre poder\u00e1 clicar em “Redefinir palavras-chave da campanha”.<\/p>

            A op\u00e7\u00e3o de redefini\u00e7\u00e3o deve ser feita apenas ao configurar uma nova campanha.\u00a0N\u00e3o recomendamos que os usu\u00e1rios redefinam uma campanha em execu\u00e7\u00e3o<\/span>. As campanhas s\u00e3o otimizadas diariamente pela Instaon e redefini-las levariam todas as otimiza\u00e7\u00f5es de volta a zero.<\/p>

            \u00a0<\/p>

            O que mais voc\u00ea gostaria de ver no processo de sele\u00e7\u00e3o de palavras-chave da Instaon?<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

            Muitas PMEs desperdi\u00e7am dinheiro ao configurar an\u00fancios no Google ou o Microsoft Ads. Geralmente, o principal motivo \u00e9 uma m\u00e1 configura\u00e7\u00e3o de palavras-chave; palavras-chave de pesquisa incorretas, tipos de correspond\u00eancia incorretos ou poucas palavras-chave exclu\u00eddas. Felizmente, voc\u00ea n\u00e3o precisa se estressar com isso, pois a Instaon automatiza todo o processo para voc\u00ea. Encontramos as palavras-chave […]<\/p>\n","protected":false},"author":9,"featured_media":721,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"class_list":["post-1386","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAn\u00fancios de Pesquisa: Sele\u00e7\u00e3o de Palavras Chave - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?page_id=1386&lang=pt\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00fancios de Pesquisa: Sele\u00e7\u00e3o de Palavras Chave - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Muitas PMEs desperdi\u00e7am dinheiro ao configurar an\u00fancios no Google ou o Microsoft Ads. Geralmente, o principal motivo \u00e9 uma m\u00e1 configura\u00e7\u00e3o de palavras-chave; palavras-chave de pesquisa incorretas, tipos de correspond\u00eancia incorretos ou poucas palavras-chave exclu\u00eddas. Felizmente, voc\u00ea n\u00e3o precisa se estressar com isso, pois a Instaon automatiza todo o processo para voc\u00ea. 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