{"id":1400,"date":"2020-04-20T00:35:27","date_gmt":"2020-04-20T00:35:27","guid":{"rendered":"https:\/\/instaon.io\/blog\/?page_id=1400"},"modified":"2020-04-20T01:05:06","modified_gmt":"2020-04-20T01:05:06","slug":"anuncios-de-pesquisa-de-texto","status":"publish","type":"page","link":"https:\/\/shown.io\/blog\/?page_id=1400&lang=pt","title":{"rendered":"An\u00fancios de Pesquisa de Texto"},"content":{"rendered":"\t\t
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Ao configurar uma campanha de an\u00fancios do Google ou da Microsoft (Bing), voc\u00ea precisar\u00e1 fornecer ao Instaon um modelo de an\u00fancio inicial. Este modelo ser\u00e1 usado para criar v\u00e1rios an\u00fancios no processo de otimiza\u00e7\u00e3o e melhorar os resultados dos seus an\u00fancios.<\/p>

O modelo de an\u00fancio possui: t\u00edtulos, descri\u00e7\u00f5es, URL do site e n\u00famero de telefone (opcional). Configura\u00e7\u00f5es mais avan\u00e7adas est\u00e3o dispon\u00edveis, mas ser\u00e3o discutidas mais tarde.<\/p>

Seu modelo de an\u00fancio \u00e9 o que as pessoas ver\u00e3o como resultado da pesquisa sempre que seu an\u00fancio for acionado. N\u00e3o \u00e9 preciso dizer ent\u00e3o, qu\u00e3o importante ele \u00e9 …<\/p>

Ao criar seu modelo de an\u00fancio, tenha em mente:<\/p>

  1. Crie mensagens com foco nos benef\u00edcios que os seus produtos trazem para os clientes.<\/li>
  2. Concentre-se nos seus t\u00edtulos. A qualidade deles determinar\u00e1 o desempenho de seus an\u00fancios.<\/li>
  3. Lembre-se de que o t\u00edtulo 1 \u00e9 mais importante que o t\u00edtulo 2 e 3<\/li>
  4. Procure colocar titulos e descri\u00e7\u00f5es mais longas<\/li>
  5. Inclua suas palavras-chave principais\u00a0\u00a0nos seus t\u00edtulos<\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    T\u00edtulos e descri\u00e7\u00e3o do an\u00fancio<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    O que fazer:<\/strong><\/p>

    • Mesmo que o terceiro t\u00edtulo seja opcional, \u00e9 altamente recomend\u00e1vel que voc\u00ea escreva um.<\/li>
    • Inclua a sua mensagem mais importantes nos t\u00edtulos: sua oferta e como os usu\u00e1rios podem se beneficiar dela.<\/li>
    • Procure t\u00edtulos e descri\u00e7\u00e3o longos. Isso aumentar\u00e1 o espa\u00e7o de click dos seus an\u00fancios.<\/li><\/ul>

      O que n\u00e3o fazer:<\/strong><\/p>

      • N\u00e3o inclua n\u00fameros de telefone<\/li>
      • N\u00e3o inclua mais de um caractere especial (% @ #)<\/li>
      • Evite usar pontos de exclama\u00e7\u00e3o (!)<\/li>
      • N\u00e3o escreva os mesmos t\u00edtulos<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        N\u00famero de telefone<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        Se voc\u00ea escolher “Receber mais liga\u00e7\u00f5es” como meta de publicidade, dever\u00e1 inserir o seu n\u00famero de telefone.
        <\/span><\/p>

        Para receber mais liga\u00e7\u00f5es, voc\u00ea precisa destacar seu n\u00famero nos seus an\u00fancios. Isso permitir\u00e1 que os clientes em potencial liguem para voc\u00ea diretamente do telefone.<\/p>

        \u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Ao configurar uma campanha de an\u00fancios do Google ou da Microsoft (Bing), voc\u00ea precisar\u00e1 fornecer ao Instaon um modelo de an\u00fancio inicial. Este modelo ser\u00e1 usado para criar v\u00e1rios an\u00fancios no processo de otimiza\u00e7\u00e3o e melhorar os resultados dos seus an\u00fancios. O modelo de an\u00fancio possui: t\u00edtulos, descri\u00e7\u00f5es, URL do site e n\u00famero de telefone […]<\/p>\n","protected":false},"author":9,"featured_media":721,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"class_list":["post-1400","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAn\u00fancios de Pesquisa de Texto - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?page_id=1400&lang=pt\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An\u00fancios de Pesquisa de Texto - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Ao configurar uma campanha de an\u00fancios do Google ou da Microsoft (Bing), voc\u00ea precisar\u00e1 fornecer ao Instaon um modelo de an\u00fancio inicial. 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Este modelo ser\u00e1 usado para criar v\u00e1rios an\u00fancios no processo de otimiza\u00e7\u00e3o e melhorar os resultados dos seus an\u00fancios. 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