{"id":681,"date":"2020-04-07T15:43:19","date_gmt":"2020-04-07T15:43:19","guid":{"rendered":"https:\/\/instaon.io\/blog\/?page_id=681"},"modified":"2020-04-13T09:57:23","modified_gmt":"2020-04-13T09:57:23","slug":"overall-metrics","status":"publish","type":"page","link":"https:\/\/shown.io\/blog\/?page_id=681&lang=en","title":{"rendered":"Overall Metrics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"681\" class=\"elementor elementor-681\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd86b0c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bd86b0c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73b90f0\" data-id=\"73b90f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fda492 elementor-widget elementor-widget-text-editor\" data-id=\"5fda492\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>On top of your dashboard, you will find the main metrics of your campaigns. They may vary depending on your advertising objective you have selected.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-984eede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"984eede\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a9696d2\" data-id=\"a9696d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ac3227 elementor-widget elementor-widget-image\" data-id=\"0ac3227\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"290\" src=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/metrics-1024x290.png\" class=\"attachment-large size-large wp-image-682\" alt=\"\" srcset=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/metrics-1024x290.png 1024w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/metrics-300x85.png 300w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/metrics-768x217.png 768w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/metrics-1536x435.png 1536w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/metrics-2048x579.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd65948 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cd65948\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d08cc4\" data-id=\"7d08cc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00c5296 elementor-widget elementor-widget-text-editor\" data-id=\"00c5296\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Impressions:&nbsp;<\/b><span style=\"font-size: 1.125rem;\">An impression is counted each time your ad is shown on the ad channel you chose (for example on Google, Bing or Facebook).<\/span><\/p>\n<p><b>Clicks:<\/b> A click<span style=\"font-weight: 600;\" data-token-index=\"1\" data-reactroot=\"\">&nbsp;<\/span>is counted each time someone clicks on your ads. If someone searches for pizza in Milano and your ad appears there, he clicks on\u200a your ad and lands on your website\u2014\u200ait counts as a click.<span style=\"font-size: 1.125rem;\"><br><\/span><\/p>\n<p><b>Calls:<\/b> The number of times potential customers called you thanks to the ads launched with Instaon.<\/p>\n<p><b>Leads:<\/b> The number of new leads (emails or FB chats) you got thanks to the ads launched with Instaon<\/p>\n<p><b>Online sales: <\/b>The number of online purchases&nbsp;<span style=\"font-size: 1.125rem;\">made<\/span><span style=\"font-size: 1.125rem;\">&nbsp;on your E- shop thanks to the ads launched with Instaon (coming soon)<\/span><\/p>\n<p><span style=\"font-weight: 600;\" data-token-index=\"0\" data-reactroot=\"\">How these metrics can help you?<\/span>&nbsp;From time to time, come and check if they are going up. If they do, this means everything is working perfect. Meanwhile, Instaon will auto-optimise your ads to improve these metrics and get you more customers.&nbsp;<\/p>\n<p>For more detailed metrics, you will have to navigate to your &#8216;campaigns&#8217; tab.<\/p>\n<p><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>On top of your dashboard, you will find the main metrics of your campaigns. They may vary depending on your advertising objective you have selected. Impressions:\u00a0An impression is counted each time your ad is shown on the ad channel you chose (for example on Google, Bing or Facebook). Clicks: A click\u00a0is counted each time someone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":721,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"class_list":["post-681","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overall Metrics - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?page_id=681&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overall Metrics - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"On top of your dashboard, you will find the main metrics of your campaigns. They may vary depending on your advertising objective you have selected. Impressions:\u00a0An impression is counted each time your ad is shown on the ad channel you chose (for example on Google, Bing or Facebook). Clicks: A click\u00a0is counted each time someone [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?page_id=681&amp;lang=en\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-13T09:57:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/Academy_banner_allarticles.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2398\" \/>\n\t<meta property=\"og:image:height\" content=\"636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?page_id=681&lang=en\",\"url\":\"https:\/\/shown.io\/blog\/?page_id=681&lang=en\",\"name\":\"Overall Metrics - Shown Blog\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/#website\"},\"datePublished\":\"2020-04-07T15:43:19+00:00\",\"dateModified\":\"2020-04-13T09:57:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/shown.io\/blog\/?page_id=681&lang=en#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shown.io\/blog\/?page_id=681&lang=en\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shown.io\/blog\/?page_id=681&lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shown.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Overall Metrics\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shown.io\/blog\/#website\",\"url\":\"https:\/\/shown.io\/blog\/\",\"name\":\"Shown Blog\",\"description\":\"A blog about marketing optimization for smart companies\",\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shown.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shown.io\/blog\/#organization\",\"name\":\"Instaon\",\"url\":\"https:\/\/shown.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"contentUrl\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"width\":1024,\"height\":1024,\"caption\":\"Instaon\"},\"image\":{\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Overall Metrics - Shown Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shown.io\/blog\/?page_id=681&lang=en","og_locale":"en_US","og_type":"article","og_title":"Overall Metrics - Shown Blog","og_description":"On top of your dashboard, you will find the main metrics of your campaigns. They may vary depending on your advertising objective you have selected. Impressions:\u00a0An impression is counted each time your ad is shown on the ad channel you chose (for example on Google, Bing or Facebook). Clicks: A click\u00a0is counted each time someone [&hellip;]","og_url":"https:\/\/shown.io\/blog\/?page_id=681&lang=en","og_site_name":"Shown Blog","article_modified_time":"2020-04-13T09:57:23+00:00","og_image":[{"width":2398,"height":636,"url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/Academy_banner_allarticles.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shown.io\/blog\/?page_id=681&lang=en","url":"https:\/\/shown.io\/blog\/?page_id=681&lang=en","name":"Overall Metrics - Shown Blog","isPartOf":{"@id":"https:\/\/shown.io\/blog\/#website"},"datePublished":"2020-04-07T15:43:19+00:00","dateModified":"2020-04-13T09:57:23+00:00","breadcrumb":{"@id":"https:\/\/shown.io\/blog\/?page_id=681&lang=en#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shown.io\/blog\/?page_id=681&lang=en"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shown.io\/blog\/?page_id=681&lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shown.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Overall Metrics"}]},{"@type":"WebSite","@id":"https:\/\/shown.io\/blog\/#website","url":"https:\/\/shown.io\/blog\/","name":"Shown Blog","description":"A blog about marketing optimization for smart companies","publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shown.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shown.io\/blog\/#organization","name":"Instaon","url":"https:\/\/shown.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","contentUrl":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","width":1024,"height":1024,"caption":"Instaon"},"image":{"@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/pages\/681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=681"}],"version-history":[{"count":9,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/pages\/681\/revisions"}],"predecessor-version":[{"id":864,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/pages\/681\/revisions\/864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/media\/721"}],"wp:attachment":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}