{"id":1234,"date":"2020-04-18T10:36:11","date_gmt":"2020-04-18T10:36:11","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=1234"},"modified":"2020-06-26T11:52:43","modified_gmt":"2020-06-26T11:52:43","slug":"votre-checklist-avant-de-commencer-dans-la-jungle-du-marketing-digital-%f0%9f%8c%b4","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=1234&lang=fr","title":{"rendered":"Votre checklist avant de commencer dans la jungle du marketing digital \ud83c\udf34"},"content":{"rendered":"\t\t
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Avant de consacrer du temps ou de l’argent au marketing num\u00e9rique, assurez-vous d’\u00eatre pr\u00eat : <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\ud83c\udf08\" L'exp\u00e9rience post-click<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Oui… certains d’entre vous ont d\u00fb le lire des milliers de fois d\u00e9j\u00e0. Ne commencez pas \u00e0 payer \u20ac\u20ac\u20ac si vos annonces ou votre blog m\u00e8nent \u00e0 une page web non r\u00e9active construite dans les ann\u00e9es 90′ qui prend 4 secondes \u00e0 charger.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pourtant, nous recevons chaque jour de nouveaux clients sur Instaon qui commencent \u00e0 d\u00e9penser de l'argent dans le marketing payant avec des sites web vraiment mal con\u00e7us ou des pages Facebook vides<\/i><\/font><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Il existe suffisamment de solutions. Je ne parle pas d’un site web parfait de 15 pages au pixel pr\u00e8s. Pour la plupart des entreprises, une seule page d’accueil peut d\u00e9j\u00e0 suffire pour commencer \u00e0 obtenir des pistes int\u00e9ressantes. Des fournisseurs comme Wix et Squarespace peuvent vous aider \u00e0 les cr\u00e9er en quelques minutes (voire quelques heures) et pour le prix d’un menu McDonalds.<\/p>

Pour certaines entreprises, les pages Facebook peuvent \u00e9galement constituer une alternative bon march\u00e9, mais ce n’est pas l’approche la plus professionnelle.<\/span><\/p>

Vous construisez un Eshop ? Vous pouvez cr\u00e9er une boutique en ligne parfaite avec Shopify, Magento, prestashop ou Woocommerce.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\ud83d\udcb0\" Soyez pr\u00eat \u00e0 conclure<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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La publicit\u00e9 en ligne, si elle est bien faite, vous apportera de nouveaux leads. Le prix par lead peut varier, mais vous obtiendrez des leads. La question est de savoir ce que vous ferez de ces nouveaux clients potentiels.<\/p>

Nous vivons dans une soci\u00e9t\u00e9 o\u00f9 le rythme est rapide, o\u00f9 les clients sont sans patience et o\u00f9 la concurrence est plus forte que jamais. C’est pourquoi vous (ou votre \u00e9quipe de vente) devez r\u00e9agir rapidement et de la bonne mani\u00e8re.<\/span><\/p>

Obtenir des leads est une chose, les conclure et en faire des clients en est une autre. Et les PME ont tendance \u00e0 rejeter la faute sur le marketing (njaah \u00e7a ne marche pas…) plut\u00f4t que d’\u00e9valuer leur capacit\u00e9 \u00e0 conclure.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\ud83e\uddda\u200d\u2642\ufe0f\" Non...la magie n'existe pas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Imaginez que vous \u00eates devant votre ordinateur. Vous avez finalement d\u00e9cid\u00e9 de commencer le marketing en ligne. Ainsi, vous lancez des annonces payantes sur Google et Facebook, mettez 100$… et des centaines de nouveaux clients frappent \u00e0 votre porte.<\/p>

NOPE… ca ne se passera pas.\u00a0\u00a0<\/span>Le marketing en ligne peut \u00eatre vraiment puissant, mais il faut de la patience :<\/span><\/p>

Personne ne conna\u00eet la mise en place parfaite d’une publicit\u00e9 d\u00e8s le premier jour. Heureusement, le marketing en ligne vous offre de nombreuses possibilit\u00e9s de suivre les r\u00e9sultats (<> marketing traditionnel). Par cons\u00e9quent, vos r\u00e9sultats ne peuvent que s’am\u00e9liorer au fil du temps.<\/span><\/p>

Il peut \u00eatre compliqu\u00e9 de voir les r\u00e9sultats r\u00e9els instantan\u00e9ment, mais il faut garder en t\u00eate les situations suivantes: les clients peuvent voir vos annonces, mais s’inscrire \u00e0 votre offre des jours ou des semaines plus tard, un client satisfait peut \u00eatre responsable d’un bon bouche-\u00e0-oreille, vous prenez des parts de march\u00e9 \u00e0 votre concurrent m\u00eame si c’est cher au d\u00e9but, etc.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le marketing en ligne vous co\u00fbtera de l’argent\u00a0 (et du temps si vous le faites pas via Instaon) et il est important de ne pas gaspiller ces ressources. Avoir des attentes r\u00e9alistes et \u00eatre pr\u00eat \u00e0 conclure de nouveaux contrats vous permettra de tirer le meilleur parti de vos investissements !<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Avant de consacrer du temps ou de l’argent au marketing num\u00e9rique, assurez-vous d’\u00eatre pr\u00eat :  L’exp\u00e9rience post-click Oui… certains d’entre vous ont d\u00fb le lire des milliers de fois d\u00e9j\u00e0. Ne commencez pas \u00e0 payer \u20ac\u20ac\u20ac si vos annonces ou votre blog m\u00e8nent \u00e0 une page web non r\u00e9active construite dans les ann\u00e9es 90′ qui […]<\/p>\n","protected":false},"author":2,"featured_media":746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-1234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"yoast_head":"\nVotre checklist avant de commencer dans la jungle du marketing digital \ud83c\udf34 - Shown Blog<\/title>\n<meta name=\"description\" content=\"Que faire avant de commencer le marketing digital? 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