{"id":1639,"date":"2020-08-11T14:41:21","date_gmt":"2020-08-11T14:41:21","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=1639"},"modified":"2020-08-12T01:04:28","modified_gmt":"2020-08-12T01:04:28","slug":"5-cosas-a-evitar-cuando-se-lanzan-campanas-publicitarias-automatizadas","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=1639&lang=es","title":{"rendered":"5 errores a evitar cuando se lanzan Campa\u00f1as Publicitarias Automatizadas"},"content":{"rendered":"\t\t
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Hoy en d\u00eda, la automatizaci\u00f3n y la inteligencia artificial son las claves del \u00e9xito de las campa\u00f1as publicitarias online. Por lo tanto, es importante comprender c\u00f3mo funciona y c\u00f3mo evitar errores\u00a0 que podr\u00edan afectar negativamente a los resultados finales.<\/p>

En este art\u00edculo, destacaremos los 5 errores m\u00e1s comunes que hemos identificado.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Analizar la performance demasiado R\u00e1pido<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cuantos m\u00e1s datos estables y a largo plazo tenga una campa\u00f1a publicitaria, mejor podr\u00e1 formar predicciones y optimizar los resultados. Un anunciante debe ser paciente y no sacar conclusiones las primeras semanas despu\u00e9s del lanzamiento.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hacer cambios en las campa\u00f1as constantemente <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Las campa\u00f1as publicitarias basadas en la inteligencia artificial necesitan aprender. Los cambios importantes y frecuentes pueden aumentar el per\u00edodo de aprendizaje y retrasar los resultados previstos.\u00a0<\/p>

Ten en cuenta que los cambios importantes requeridos se resaltar\u00e1n en tu tablero de Intaon si es necesario.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Apuntar a objetivos demasiado agresivos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Al establecer los objetivos (costo por conversi\u00f3n, costo por lead, etc.) para tus campa\u00f1as publicitarias, debes apuntar a objetivos realistas.\u00a0<\/p>

Habla con tu representante de\u00a0<\/span>Instaon<\/a>\u00a0<\/span>si quieres que te gu\u00eden en la creaci\u00f3n de los pbjetivos adecuados para su negocio.<\/p>

\u00a0<\/span><\/div>
\u00a0<\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Querer conversiones autom\u00e1ticamente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Los grandes retrasos en la conversi\u00f3n pueden hacer que parezca que las campa\u00f1as publicitarias tienen un rendimiento deficiente cuando se mide un marco temporal reciente. Aseg\u00farate de tomar marcos de tiempo m\u00ednimos de 30 d\u00edas cuando analices las actuaciones.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Mirar las m\u00e9tricas equivocadas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Cuando preparas una campa\u00f1a publicitaria, debes tener un objetivo espec\u00edfico. Como consecuencia, s\u00f3lo debes considerar ese objetivo elegido como una medida de \u00e9xito.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En\u00a0\u00a0Instaon<\/a>, \u00a0usamos automatizaci\u00f3n y poderosos algoritmos de IA para hacer que la publicidad online de alto rendimiento sea accesible para todos.\u00a0 Empieza hoy mismo con nuestro plan gratuito y no dudes en hablar con uno de nuestros representantes si tienes alguna pregunta.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hoy en d\u00eda, la automatizaci\u00f3n y la inteligencia artificial son las claves del \u00e9xito de las campa\u00f1as publicitarias online. Por lo tanto, es importante comprender c\u00f3mo funciona y c\u00f3mo evitar errores\u00a0 que podr\u00edan afectar negativamente a los resultados finales. En este art\u00edculo, destacaremos los 5 errores m\u00e1s comunes que hemos identificado. Analizar la performance demasiado […]<\/p>\n","protected":false},"author":9,"featured_media":1628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacion-de-campanas-de-google-ads"],"yoast_head":"\n5 errores a evitar cuando se lanzan Campa\u00f1as Publicitarias Automatizadas - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=1639&lang=es\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 errores a evitar cuando se lanzan Campa\u00f1as Publicitarias Automatizadas - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Hoy en d\u00eda, la automatizaci\u00f3n y la inteligencia artificial son las claves del \u00e9xito de las campa\u00f1as publicitarias online. Por lo tanto, es importante comprender c\u00f3mo funciona y c\u00f3mo evitar errores\u00a0 que podr\u00edan afectar negativamente a los resultados finales. En este art\u00edculo, destacaremos los 5 errores m\u00e1s comunes que hemos identificado. 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Por lo tanto, es importante comprender c\u00f3mo funciona y c\u00f3mo evitar errores\u00a0 que podr\u00edan afectar negativamente a los resultados finales. En este art\u00edculo, destacaremos los 5 errores m\u00e1s comunes que hemos identificado. 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