{"id":1644,"date":"2020-08-11T19:57:54","date_gmt":"2020-08-11T19:57:54","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=1644"},"modified":"2020-08-11T20:55:34","modified_gmt":"2020-08-11T20:55:34","slug":"5-maddede-otomatik-reklam-kampanyanizi-olustururken-karsilasilabilecek-gizli-tehlikeler","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=1644&lang=tr","title":{"rendered":"5 Maddede Otomatik Reklam Kampanyan\u0131z\u0131 Olu\u015ftururken Kar\u015f\u0131la\u015f\u0131labilecek Gizli Tehlikeler"},"content":{"rendered":"\t\t
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G\u00fcn\u00fcm\u00fczde ba\u015far\u0131l\u0131 bir dijital reklam kampanyas\u0131n\u0131n anahtar\u0131 otomasyon ve yapay zekad\u0131r.\u00a0 Nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve olumsuz sonu\u00e7lara yol a\u00e7abilecek gizli tehlikelere kar\u015f\u0131 nas\u0131l \u00f6nlem alaca\u011f\u0131n\u0131z\u0131 anlamak da bu nedenle \u00f6nemlidir.<\/p>

Bu makalede sizin i\u00e7in belirledi\u011fimiz 5 yayg\u0131n gizli tehlikeden bahsedece\u011fiz.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fazla Erken Performans Analizi<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Elinizdeki kampanya verileri ne kadar stabil ve uzun vadeli olursa bunlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak yapaca\u011f\u0131n\u0131z tahmin ve optimizasyonlar da o kadar iyi olacakt\u0131r. Bir reklam veren sab\u0131rl\u0131 olmal\u0131 ve hen\u00fcz ilk haftalardan kesin yarg\u0131lara sahip olmamal\u0131d\u0131r.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kampanyalarda Kal\u0131c\u0131 De\u011fi\u015fiklikler Yapmak<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ad campaigns based on artificial intelligence need to learn. Major and frequent changes may increase the learning period and delay the aimed results. Yapay zeka temelli reklam kampanyalar\u0131n\u0131n \u00f6\u011frenmesi gerekir. Geni\u015f \u00e7apl\u0131 ve s\u0131k de\u011fi\u015fiklikler yapay zekan\u0131n \u00f6\u011frenme s\u00fcrecini uzatabilir ve sonu\u00e7 al\u0131nmas\u0131n\u0131 geciktirebilir.<\/p>

Akl\u0131n\u0131zda bulunsun, gerekli de\u011fi\u015fiklikler Instaon g\u00f6sterge panelinizde belirtilecektir.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hedefleme yaparken agresif davranmak<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Reklam kampanyan\u0131z\u0131n hedeflerini ayarlarken (d\u00f6n\u00fc\u015f\u00fcm ba\u015f\u0131 maliyet, potansiyel m\u00fc\u015fteri ba\u015f\u0131 maliyet vs.) ger\u00e7ek\u00e7i olmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>

E\u011fer i\u015fletmeniz i\u00e7in do\u011fru ayarlar\u0131 yapabilmek konusunda deste\u011fe ihtiyac\u0131n\u0131z varsa\u00a0<\/span>Instaon<\/a>\u00a0temsilciniz ile konu\u015fun.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Performans\u0131 De\u011ferlendirirken Uzun Aral\u0131kl\u0131 D\u00f6n\u00fc\u015f\u00fcmleri G\u00f6zden Ka\u00e7\u0131rmak<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Uzun d\u00f6n\u00fc\u015f\u00fcm gecikmeleri reklam\u0131n\u0131z\u0131n performans\u0131n\u0131n d\u00fc\u015f\u00fck alg\u0131lanmas\u0131na yol a\u00e7abilir. Performans analizi yaparken en az 30 g\u00fcnl\u00fck bir zaman dilimini inceledi\u011finize emin olun.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Yanl\u0131\u015f metrikleri incelemek<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bir reklam kampanyas\u0131 kurarken tek bir hedef belirlemelisiniz. Bunun sonucunda da ba\u015far\u0131 \u00f6l\u00e7\u00fct\u00fc olarak da bu hedefe y\u00f6nelik metrikleri dikkate almal\u0131s\u0131n\u0131z.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Instaon<\/a>‘da y\u00fcksek performansl\u0131 dijital reklamc\u0131l\u0131\u011fa herkesin ula\u015fabilmesi i\u00e7in otomasyon ve g\u00fc\u00e7l\u00fc yapay zeka algoritmalar\u0131n\u0131 kullan\u0131yoruz.\u00a0\u00dccretsiz plan\u0131m\u0131z\u0131 kullanmaya bug\u00fcn ba\u015flay\u0131n ve herhangi bir sorunuz olursa temsilcilerimize sormaktan \u00e7ekinmeyin.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

G\u00fcn\u00fcm\u00fczde ba\u015far\u0131l\u0131 bir dijital reklam kampanyas\u0131n\u0131n anahtar\u0131 otomasyon ve yapay zekad\u0131r.\u00a0 Nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve olumsuz sonu\u00e7lara yol a\u00e7abilecek gizli tehlikelere kar\u015f\u0131 nas\u0131l \u00f6nlem alaca\u011f\u0131n\u0131z\u0131 anlamak da bu nedenle \u00f6nemlidir. Bu makalede sizin i\u00e7in belirledi\u011fimiz 5 yayg\u0131n gizli tehlikeden bahsedece\u011fiz. Fazla Erken Performans Analizi Elinizdeki kampanya verileri ne kadar stabil ve uzun vadeli olursa bunlar\u0131 g\u00f6z […]<\/p>\n","protected":false},"author":7,"featured_media":1628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-1644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cevrimici-pazarlama"],"yoast_head":"\n5 Maddede Otomatik Reklam Kampanyan\u0131z\u0131 Olu\u015ftururken Kar\u015f\u0131la\u015f\u0131labilecek Gizli Tehlikeler - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=1644&lang=tr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Maddede Otomatik Reklam Kampanyan\u0131z\u0131 Olu\u015ftururken Kar\u015f\u0131la\u015f\u0131labilecek Gizli Tehlikeler - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"G\u00fcn\u00fcm\u00fczde ba\u015far\u0131l\u0131 bir dijital reklam kampanyas\u0131n\u0131n anahtar\u0131 otomasyon ve yapay zekad\u0131r.\u00a0 Nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve olumsuz sonu\u00e7lara yol a\u00e7abilecek gizli tehlikelere kar\u015f\u0131 nas\u0131l \u00f6nlem alaca\u011f\u0131n\u0131z\u0131 anlamak da bu nedenle \u00f6nemlidir. Bu makalede sizin i\u00e7in belirledi\u011fimiz 5 yayg\u0131n gizli tehlikeden bahsedece\u011fiz. Fazla Erken Performans Analizi Elinizdeki kampanya verileri ne kadar stabil ve uzun vadeli olursa bunlar\u0131 g\u00f6z […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?p=1644&lang=tr\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-11T19:57:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-11T20:55:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/08\/daniele-levis-pelusi-Pp9qkEV_xPk-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yarkin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yarkin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shown.io\/blog\/?p=1644&lang=tr#article\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=1644&lang=tr\"},\"author\":{\"name\":\"Yarkin\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/9145b00fcc53cc124b9522a182931f09\"},\"headline\":\"5 Maddede Otomatik Reklam Kampanyan\u0131z\u0131 Olu\u015ftururken Kar\u015f\u0131la\u015f\u0131labilecek Gizli Tehlikeler\",\"datePublished\":\"2020-08-11T19:57:54+00:00\",\"dateModified\":\"2020-08-11T20:55:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=1644&lang=tr\"},\"wordCount\":365,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"articleSection\":[\"\u00c7evrimi\u00e7i Pazarlama\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shown.io\/blog\/?p=1644&lang=tr#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?p=1644&lang=tr\",\"url\":\"https:\/\/shown.io\/blog\/?p=1644&lang=tr\",\"name\":\"5 Maddede Otomatik Reklam Kampanyan\u0131z\u0131 Olu\u015ftururken Kar\u015f\u0131la\u015f\u0131labilecek Gizli Tehlikeler - 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Fazla Erken Performans Analizi Elinizdeki kampanya verileri ne kadar stabil ve uzun vadeli olursa bunlar\u0131 g\u00f6z […]","og_url":"https:\/\/shown.io\/blog\/?p=1644&lang=tr","og_site_name":"Shown Blog","article_published_time":"2020-08-11T19:57:54+00:00","article_modified_time":"2020-08-11T20:55:34+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/08\/daniele-levis-pelusi-Pp9qkEV_xPk-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Yarkin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yarkin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shown.io\/blog\/?p=1644&lang=tr#article","isPartOf":{"@id":"https:\/\/shown.io\/blog\/?p=1644&lang=tr"},"author":{"name":"Yarkin","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/9145b00fcc53cc124b9522a182931f09"},"headline":"5 Maddede Otomatik Reklam Kampanyan\u0131z\u0131 Olu\u015ftururken Kar\u015f\u0131la\u015f\u0131labilecek Gizli Tehlikeler","datePublished":"2020-08-11T19:57:54+00:00","dateModified":"2020-08-11T20:55:34+00:00","mainEntityOfPage":{"@id":"https:\/\/shown.io\/blog\/?p=1644&lang=tr"},"wordCount":365,"commentCount":0,"publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"articleSection":["\u00c7evrimi\u00e7i Pazarlama"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shown.io\/blog\/?p=1644&lang=tr#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shown.io\/blog\/?p=1644&lang=tr","url":"https:\/\/shown.io\/blog\/?p=1644&lang=tr","name":"5 Maddede Otomatik Reklam Kampanyan\u0131z\u0131 Olu\u015ftururken Kar\u015f\u0131la\u015f\u0131labilecek Gizli Tehlikeler - 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