{"id":1654,"date":"2020-08-12T01:11:06","date_gmt":"2020-08-12T01:11:06","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=1654"},"modified":"2020-08-12T01:56:57","modified_gmt":"2020-08-12T01:56:57","slug":"5-erros-a-evitar-ao-lancar-campanhas-publicitarias-automatizadas","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=1654&lang=pt","title":{"rendered":"5 erros a evitar ao lan\u00e7ar campanhas publicit\u00e1rias automatizadas"},"content":{"rendered":"\t\t
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Hoje, a automa\u00e7\u00e3o e a intelig\u00eancia artificial s\u00e3o as chaves para o sucesso das campanhas publicit\u00e1rias online. Portanto, \u00e9 importante entender como funciona e como evitar erros que possam afetar negativamente os resultados finais.<\/p>

Neste artigo, vamos destacar as 5 armadilhas mais comuns que identificamos.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Analisar o desempenho muito rapido<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Quanto mais dados estaveis e de longo prazo uma campanha publicit\u00e1ria tiver, melhor ela pode formar previs\u00f5es e otimizar os resultados. Um anunciante deve ser paciente e n\u00e3o tirar conclus\u00f5es nas primeiras semanas ap\u00f3s o lan\u00e7amento.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fazer mudan\u00e7as nas campanhas constantemente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Campanhas publicit\u00e1rias baseadas em intelig\u00eancia artificial precisam aprender. Mudan\u00e7as importantes e freq\u00fcentes podem aumentar o per\u00edodo de aprendizagem e atrasar os resultados desejados.\u00a0<\/p>

Note que as mudan\u00e7as importantes necess\u00e1rias ser\u00e3o destacadas em seu painel Intaon, se preciso.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Apontar para alvos muito agressivos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ao estabelecer metas (custo por convers\u00e3o, custo por leads, etc.) para suas campanhas publicit\u00e1rias, voc\u00ea deve apontar para metas realistas.\u00a0<\/p>

Fale com seu representante\u00a0<\/span>Instaon<\/a>\u00a0<\/span>se voc\u00ea gostaria de ser orientado sobre como estabelecer os objetivos adequados para o seu neg\u00f3cio.<\/p>

\u00a0<\/span><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Querer convers\u00f5es instantaneamente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Demoras nas convers\u00f5es podem fazer parecer que as campanhas publicit\u00e1rias est\u00e3o funcionando mal quando se mede um per\u00edodo de tempo recente. Certifique-se de esperar minimo um prazo de 30 dias ao analisar os desempenhos.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Olhar para as m\u00e9tricas erradas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Quando voc\u00ea organiza uma campanha publicit\u00e1ria, ela deve ter um objetivo espec\u00edfico. Como conseq\u00fc\u00eancia, voc\u00ea s\u00f3 deve considerar essa meta escolhida como m\u00e9trica de sucesso.\u00a0\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Na Instaon<\/a>, estamos usando automa\u00e7\u00e3o e poderosos algoritmos de IA para tornar a publicidade online de alto desempenho acess\u00edvel a todos.  Comece hoje com nosso plano gratuito e n\u00e3o hesite em falar com um de nossos representantes se tiver alguma d\u00favida.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Hoje, a automa\u00e7\u00e3o e a intelig\u00eancia artificial s\u00e3o as chaves para o sucesso das campanhas publicit\u00e1rias online. Portanto, \u00e9 importante entender como funciona e como evitar erros que possam afetar negativamente os resultados finais. Neste artigo, vamos destacar as 5 armadilhas mais comuns que identificamos. Analisar o desempenho muito rapido Quanto mais dados estaveis e […]<\/p>\n","protected":false},"author":9,"featured_media":1628,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-1654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criacao-de-campanhas-do-google-ads"],"yoast_head":"\n5 erros a evitar ao lan\u00e7ar campanhas publicit\u00e1rias automatizadas - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=1654&lang=pt\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 erros a evitar ao lan\u00e7ar campanhas publicit\u00e1rias automatizadas - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Hoje, a automa\u00e7\u00e3o e a intelig\u00eancia artificial s\u00e3o as chaves para o sucesso das campanhas publicit\u00e1rias online. 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Portanto, \u00e9 importante entender como funciona e como evitar erros que possam afetar negativamente os resultados finais. Neste artigo, vamos destacar as 5 armadilhas mais comuns que identificamos. 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