{"id":1728,"date":"2020-12-04T13:59:59","date_gmt":"2020-12-04T13:59:59","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=1728"},"modified":"2020-12-04T15:39:43","modified_gmt":"2020-12-04T15:39:43","slug":"por-que-voce-deve-realizar-o-seguimento-das-conversoes","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=1728&lang=pt","title":{"rendered":"Por que realizar o seguimento de convers\u00f5es?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t

O que s\u00e3o as convers\u00f5es?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

As convers\u00f5es s\u00e3o a\u00e7\u00f5es de um visitante ou cliente que s\u00e3o ben\u00e9ficas para seu neg\u00f3cio. Existem 4 tipos principais de convers\u00f5es:<\/p>

  • A\u00e7\u00f5es no Site<\/b>: compras, inscri\u00e7\u00f5es e outras a\u00e7\u00f5es que os clientes realizam no seu site.<\/li>
  • Liga\u00e7\u00f5es telef\u00f4nicas<\/b>: Liga\u00e7\u00f5es a partir dos seus an\u00fancios para um n\u00famero de telefone no seu site ou cliques em um n\u00famero de telefone no seu site a partir de um telefone celular.<\/li>
  • A\u00e7\u00f5es em Aplicativos<\/b>: Instala\u00e7\u00f5es ou vendas em seus aplicativos m\u00f3veis.<\/li>
  • Convers\u00f5es em lojas f\u00edsicas<\/b>: Visitas ou compras em lojas f\u00edsicas.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t

    Por que utilizar convers\u00f5es? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t

    Depois que as convers\u00f5es estejam configuradas, voc\u00ea pode come\u00e7ar a otimizar seu or\u00e7amento de publicidade com base nelas. Voc\u00ea ter\u00e1 uma id\u00e9ia clara de qual palavra-chave ou an\u00fancio est\u00e1 trazendo\u00a0 maior valor ao seu neg\u00f3cio.<\/p>

    Al\u00e9m disso, plataformas como o Google e Facebook investiram dinheiro no desenvolvimento de algoritmos inteligentes, que otimizam automaticamente sua aposta a partir de uma determinada convers\u00e3o, sempre que configurada corretamente.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t

    Como configurar as convers\u00f5es<\/span>?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t

    Cada plataforma tem sua pr\u00f3pria tag ou o fragmento de um c\u00f3digo que voc\u00ea ter\u00e1 que copiar no seu site. No Google voc\u00ea pode optar por usar a tag do Google Analytics ou a tag do Google Ads. No Facebook, voc\u00ea deve usar o Pixel do Facebook.<\/p>

    Uma vez que voc\u00ea tenha as tags configuradas corretamente no seu site, ter\u00e1\u00a0 que criar as convers\u00f5es. Isto precisa ser feito nas diferentes plataformas de an\u00fancios e pode ser complicado se voc\u00ea n\u00e3o for realmente um especialista em tecnologia. A melhor op\u00e7\u00e3o \u00e9 pedir ajuda a um de seus colegas de tecnologia ou usar solu\u00e7\u00f5es como a Instaon.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t

    Como utilizar as convers\u00f5es<\/span>?<\/span><\/span>
    <\/span><\/h2><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t

    Essa \u00e9 a pergunta mais importante que voc\u00ea deve fazer a si mesmo.\u00a0 As pessoas tendem a usar apenas a convers\u00e3o que traz dinheiro para seus neg\u00f3cios (compras ou reservas, por exemplo), mas essa n\u00e3o \u00e9 a abordagem correta.<\/p>

    Quando voc\u00ea come\u00e7a com a publicidade online, deve procurar a estrat\u00e9gia correta a ser adotada. Desde como conseguir a aten\u00e7\u00e3o de novos clientes potenciais para conseguir que eles se interessem pelo seu servi\u00e7o ou produto, at\u00e9 como conseguir que eles reservem ou comprem o produto.\u00a0 Dependendo de onde os usu\u00e1rios est\u00e3o na descoberta de seu neg\u00f3cio, voc\u00ea pode ter que otimizar para outras convers\u00f5es (menos agressivas).<\/span><\/p>

    Uma convers\u00e3o mais leve pode ser as inscri\u00e7\u00f5es. Conseguir os e-mails de clientes potenciais \u00e9 mais f\u00e1cil do que uma compra final. Outra op\u00e7\u00e3o poderia ser “tempo gasto no seu site”. Essas convers\u00f5es s\u00e3o para novos usu\u00e1rios e ser\u00e3o mais baratas e r\u00e1pidas de se obter.<\/span><\/p>

    Depois de ter esses dados valiosos, voc\u00ea pode enviar e-mails ou direcionar os usu\u00e1rios com outra campanha publicit\u00e1ria, desta vez visando compras finais ou reservas.<\/span><\/p>

    H\u00e1 muitas estrat\u00e9gias a serem consideradas. Se voc\u00ea n\u00e3o tem muita experi\u00eancia, recomendamos que pe\u00e7a ajuda a especialistas.\u00a0<\/span>\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t

    Conclus\u00e3o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t
    \n\t\t\t\t

    Ter as convers\u00f5es configuradas corretamente \u00e9 fundamental se voc\u00ea quiser um bom desempenho na publicidade online. No entanto, n\u00e3o se trata apenas da configura\u00e7\u00e3o, mas tamb\u00e9m de como as diferentes convers\u00f5es s\u00e3o utilizadas. Pense em como seus clientes potenciais se comportam e direcione as convers\u00f5es corretas no momento certo no seu caminho de venda online.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    O que s\u00e3o as convers\u00f5es? As convers\u00f5es s\u00e3o a\u00e7\u00f5es de um visitante ou cliente que s\u00e3o ben\u00e9ficas para seu neg\u00f3cio. Existem 4 tipos principais de convers\u00f5es: A\u00e7\u00f5es no Site: compras, inscri\u00e7\u00f5es e outras a\u00e7\u00f5es que os clientes realizam no seu site. Liga\u00e7\u00f5es telef\u00f4nicas: Liga\u00e7\u00f5es a partir dos seus an\u00fancios para um n\u00famero de telefone no […]<\/p>\n","protected":false},"author":9,"featured_media":200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-1728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-criacao-de-campanhas-do-google-ads"],"yoast_head":"\nPor que realizar o seguimento de convers\u00f5es? - Shown Blog<\/title>\n<meta name=\"description\" content=\"Pourquoi faut-il absolument configurer des conversions quand on commence avec le marketing en ligne. D\u00e9couvrez nos tips pour les conversions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=1728&lang=pt\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por que realizar o seguimento de convers\u00f5es? - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Pourquoi faut-il absolument configurer des conversions quand on commence avec le marketing en ligne. D\u00e9couvrez nos tips pour les conversions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?p=1728&lang=pt\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T13:59:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-04T15:39:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2018\/06\/background-black-coffee-cactus-951228.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tamires\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tamires\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shown.io\/blog\/?p=1728&lang=pt#article\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=1728&lang=pt\"},\"author\":{\"name\":\"Tamires\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/80a60c008b07c459832860521542a84f\"},\"headline\":\"Por que realizar o seguimento de convers\u00f5es?\",\"datePublished\":\"2020-12-04T13:59:59+00:00\",\"dateModified\":\"2020-12-04T15:39:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=1728&lang=pt\"},\"wordCount\":603,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"articleSection\":[\"Cria\u00e7\u00e3o de Campanhas do Google Ads\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shown.io\/blog\/?p=1728&lang=pt#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?p=1728&lang=pt\",\"url\":\"https:\/\/shown.io\/blog\/?p=1728&lang=pt\",\"name\":\"Por que realizar o seguimento de convers\u00f5es? - Shown Blog\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/#website\"},\"datePublished\":\"2020-12-04T13:59:59+00:00\",\"dateModified\":\"2020-12-04T15:39:43+00:00\",\"description\":\"Pourquoi faut-il absolument configurer des conversions quand on commence avec le marketing en ligne. D\u00e9couvrez nos tips pour les conversions.\",\"breadcrumb\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=1728&lang=pt#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shown.io\/blog\/?p=1728&lang=pt\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shown.io\/blog\/?p=1728&lang=pt#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shown.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por que realizar o seguimento de convers\u00f5es?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shown.io\/blog\/#website\",\"url\":\"https:\/\/shown.io\/blog\/\",\"name\":\"Shown Blog\",\"description\":\"A blog about marketing optimization for smart companies\",\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shown.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shown.io\/blog\/#organization\",\"name\":\"Instaon\",\"url\":\"https:\/\/shown.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"contentUrl\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"width\":1024,\"height\":1024,\"caption\":\"Instaon\"},\"image\":{\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/80a60c008b07c459832860521542a84f\",\"name\":\"Tamires\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/69af2b63ce435430efc90f230b10e36b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/69af2b63ce435430efc90f230b10e36b?s=96&d=mm&r=g\",\"caption\":\"Tamires\"},\"url\":\"https:\/\/shown.io\/blog\/?author=9\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por que realizar o seguimento de convers\u00f5es? - Shown Blog","description":"Pourquoi faut-il absolument configurer des conversions quand on commence avec le marketing en ligne. D\u00e9couvrez nos tips pour les conversions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shown.io\/blog\/?p=1728&lang=pt","og_locale":"en_US","og_type":"article","og_title":"Por que realizar o seguimento de convers\u00f5es? - Shown Blog","og_description":"Pourquoi faut-il absolument configurer des conversions quand on commence avec le marketing en ligne. D\u00e9couvrez nos tips pour les conversions.","og_url":"https:\/\/shown.io\/blog\/?p=1728&lang=pt","og_site_name":"Shown Blog","article_published_time":"2020-12-04T13:59:59+00:00","article_modified_time":"2020-12-04T15:39:43+00:00","og_image":[{"width":2500,"height":1729,"url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2018\/06\/background-black-coffee-cactus-951228.jpg","type":"image\/jpeg"}],"author":"Tamires","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tamires","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shown.io\/blog\/?p=1728&lang=pt#article","isPartOf":{"@id":"https:\/\/shown.io\/blog\/?p=1728&lang=pt"},"author":{"name":"Tamires","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/80a60c008b07c459832860521542a84f"},"headline":"Por que realizar o seguimento de convers\u00f5es?","datePublished":"2020-12-04T13:59:59+00:00","dateModified":"2020-12-04T15:39:43+00:00","mainEntityOfPage":{"@id":"https:\/\/shown.io\/blog\/?p=1728&lang=pt"},"wordCount":603,"commentCount":0,"publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"articleSection":["Cria\u00e7\u00e3o de Campanhas do Google Ads"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shown.io\/blog\/?p=1728&lang=pt#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shown.io\/blog\/?p=1728&lang=pt","url":"https:\/\/shown.io\/blog\/?p=1728&lang=pt","name":"Por que realizar o seguimento de convers\u00f5es? - Shown Blog","isPartOf":{"@id":"https:\/\/shown.io\/blog\/#website"},"datePublished":"2020-12-04T13:59:59+00:00","dateModified":"2020-12-04T15:39:43+00:00","description":"Pourquoi faut-il absolument configurer des conversions quand on commence avec le marketing en ligne. D\u00e9couvrez nos tips pour les conversions.","breadcrumb":{"@id":"https:\/\/shown.io\/blog\/?p=1728&lang=pt#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shown.io\/blog\/?p=1728&lang=pt"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shown.io\/blog\/?p=1728&lang=pt#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shown.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Por que realizar o seguimento de convers\u00f5es?"}]},{"@type":"WebSite","@id":"https:\/\/shown.io\/blog\/#website","url":"https:\/\/shown.io\/blog\/","name":"Shown Blog","description":"A blog about marketing optimization for smart companies","publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shown.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shown.io\/blog\/#organization","name":"Instaon","url":"https:\/\/shown.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","contentUrl":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","width":1024,"height":1024,"caption":"Instaon"},"image":{"@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/80a60c008b07c459832860521542a84f","name":"Tamires","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/69af2b63ce435430efc90f230b10e36b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69af2b63ce435430efc90f230b10e36b?s=96&d=mm&r=g","caption":"Tamires"},"url":"https:\/\/shown.io\/blog\/?author=9"}]}},"_links":{"self":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1728"}],"version-history":[{"count":3,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1728\/revisions"}],"predecessor-version":[{"id":1732,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1728\/revisions\/1732"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/media\/200"}],"wp:attachment":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}