{"id":1769,"date":"2021-01-13T06:53:01","date_gmt":"2021-01-13T06:53:01","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=1769"},"modified":"2021-01-13T06:53:01","modified_gmt":"2021-01-13T06:53:01","slug":"cost-per-click-factors-google-ads","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=1769&lang=en","title":{"rendered":"Cost-per-click factors (Google Ads)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1769\" class=\"elementor elementor-1769\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1999a9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1999a9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da032ae\" data-id=\"da032ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83ba228 elementor-widget elementor-widget-text-editor\" data-id=\"83ba228\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>A &#8220;click&#8221; on one of your\u00a0ads is signifies a visit or an interaction with your company&#8217;s product or service. The price you pay for each click on your ads is called Cost Per Click\u00a0(CPC). Between March 2019 and March 2020, the highest average monthly CPC in Google Ads search advertising in the United States was 18.57 USD for the insurance industry. Whereby, the lowest was for the electronics sector, with CPC of 83 cents. The cost of your Google Ads CPC depends on different factors including the quality of your website and your maximum bid.<\/p><p>CPC is important to know how much your campaigns on Google Ads cost you and to determine your return on investment. Thus, it is important to target clicks that are\u00a0both\u00a0low-cost\u00a0but valuable.<\/p><p>In this article, we will discuss the importance of CPC to your ads and how to lower your cost per click while maintaining traffic and conversion level?<\/p><p>When a user searches a keyword you\u2019re targeting, Google automatically jumps into auction mode and compares your Ad Rank with that of every other marketer targeting that keyword. Google Ads Auction favors websites with a high Quality Score over lower ones even if you use high bid. If you choose CPC bidding, your CPC will always be your maximum bid (max CPC) or less but not more.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a3e101 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a3e101\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f66a66\" data-id=\"0f66a66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6866fc5 elementor-widget elementor-widget-heading\" data-id=\"6866fc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\" data-reactroot=\"\">How can you optimize your ads to lower your CPC?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97b6ede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97b6ede\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a51a02b\" data-id=\"a51a02b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309f940 elementor-widget elementor-widget-text-editor\" data-id=\"309f940\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Improve Your Quality Score:<\/strong> You can improve your quality score by improving (CTR). To do this, you\u2019ll have to create convincing ads and relevant ad groups to the keyword searched. In addition, you will have to make sure that the searcher has a great landing page experience that is correspond to what the ad is offering.<\/p><p><strong>Expand Your Reach:<\/strong> By adding new relevant keywords to your ads, your budget distribution will be improved significantly and you will receive valuable clicks. But you will also have to simultaneously remove irrelevant clicks from your campaigns.<\/p><p><strong>Filter Your Traffic:<\/strong> By adding negative keywords continuously to your ads, it helps control your CPC\u00a0as it decreases traffic that won\u2019t convert and ensure that only relevant and well performing keywords are being targeted.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b583fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b583fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb68816\" data-id=\"fb68816\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e09ae4c elementor-widget elementor-widget-text-editor\" data-id=\"e09ae4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Do you want to start your online advertising? Instaon optimizes campaigns through advanced keyword research and best-in-class campaigns creation. Once the campaigns are launched, Instaon learns from each click and constantly improves bids, keywords and other parameters to improve results.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A &#8220;click&#8221; on one of your\u00a0ads is signifies a visit or an interaction with your company&#8217;s product or service. The price you pay for each click on your ads is called Cost Per Click\u00a0(CPC). Between March 2019 and March 2020, the highest average monthly CPC in Google Ads search advertising in the United States was [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-campaign-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cost-per-click factors (Google Ads) - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=1769&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cost-per-click factors (Google Ads) - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"A &#8220;click&#8221; on one of your\u00a0ads is signifies a visit or an interaction with your company&#8217;s product or service. 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