{"id":1792,"date":"2021-02-09T14:26:46","date_gmt":"2021-02-09T14:26:46","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=1792"},"modified":"2021-02-09T17:46:04","modified_gmt":"2021-02-09T17:46:04","slug":"factores-del-costo-por-clic-google-ads","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=1792&lang=es","title":{"rendered":"Factores del Costo por Clic (Google Ads)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1792\" class=\"elementor elementor-1792\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1999a9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1999a9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da032ae\" data-id=\"da032ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83ba228 elementor-widget elementor-widget-text-editor\" data-id=\"83ba228\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-size: 1.125rem;\">Un &#8220;clic&#8221; en uno de tus anuncios significa una visita o una interacci\u00f3n con el producto o servicio de tu empresa. El precio que pagas por cada clic se define como costo por clic (el famoso CPC). Entre marzo de 2019 y marzo de 2020, el CPC medio mensual m\u00e1s alto en la publicidad de b\u00fasqueda de Google Ads en Estados Unidos fue de 18,57 USD para el sector de seguros. Mientras que el m\u00e1s bajo fue para el sector de\u00a0 electr\u00f3nica, con un CPC de 83 centavos. El costo del CPC de Google Ads depende de diferentes factores, como la calidad de tu sitio web y tu puja u oferta m\u00e1xima.<\/span><\/p><p>El CPC es importante para saber cu\u00e1nto te cuestan las campa\u00f1as en Google Ads y para determinar el retorno de la inversi\u00f3n. Por lo tanto, es clave apuntar a clics que sean de bajo costo pero valiosos a la vez.<\/p><p>En este art\u00edculo, hablaremos de la importancia del CPC para tus anuncios y de c\u00f3mo reducir el costo por clic manteniendo el nivel de tr\u00e1fico y conversi\u00f3n.<\/p><p><span style=\"font-size: 1.125rem;\">Cuando un usuario busca una palabra clave\u00a0 que has ingresado para tu anuncio, Google pasa autom\u00e1ticamente al modo de subasta y compara tu clasificaci\u00f3n de anuncios con la de todos los dem\u00e1s vendedores que seleccionaron\u00a0 esa palabra clave. La subasta de anuncios de Google favorece a los sitios web con una puntuaci\u00f3n de calidad alta frente a los m\u00e1s bajos, incluso si se utiliza una puja alta. Si seleccionas un valor de puja, tu CPC ser\u00e1 siempre la puja m\u00e1xima (CPC m\u00e1ximo) o menos, pero nunca m\u00e1s.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a3e101 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a3e101\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f66a66\" data-id=\"0f66a66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6866fc5 elementor-widget elementor-widget-heading\" data-id=\"6866fc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\" data-reactroot=\"\">Como optimizar tus anuncios para bajar el CPC<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97b6ede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97b6ede\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a51a02b\" data-id=\"a51a02b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309f940 elementor-widget elementor-widget-text-editor\" data-id=\"309f940\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Mejora tu nivel de calidad:<\/strong>\u00a0Puedes mejorar tu puntuaci\u00f3n de calidad mejorando el CTR (porcentaje de clics). Para esto, tendr\u00e1s que crear anuncios convincentes y grupos de anuncios relevantes para la palabra clave buscada. Adem\u00e1s, tendr\u00e1s que asegurarte de que el usuario tenga una buena experiencia en la p\u00e1gina de destino a la cual el anuncio lo direcciona.<\/p><p><strong style=\"font-size: 1.125rem;\">Expande Tu Alcance:<\/strong><span style=\"font-size: 1.125rem;\">\u00a0<\/span><span style=\"font-size: 1.125rem;\">Al a\u00f1adir nuevas palabras clave relevantes a los anuncios, la distribuci\u00f3n del presupuesto mejorar\u00e1 significativamente y recibir\u00e1s clics de calidad. Pero tambi\u00e9n tendr\u00e1s que eliminar simult\u00e1neamente los clics irrelevantes de tus campa\u00f1as.\u00a0<\/span><\/p><p><strong>Filtra Tu Tr\u00e1fico:<\/strong>\u00a0<span style=\"font-size: 1.125rem;\">A\u00f1adiendo continuamente palabras clave negativas a tus anuncios. Te ayudar\u00e1 a controlar tu CPC disminuyendo el tr\u00e1fico que no te traer\u00e1 conversiones y te asegurar\u00e1 que s\u00f3lo se dirijan a palabras clave relevantes y de buen rendimiento.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b583fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b583fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb68816\" data-id=\"fb68816\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e09ae4c elementor-widget elementor-widget-text-editor\" data-id=\"e09ae4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-size: 1.125rem;\">\u00bfDeseas iniciar tu publicidad en l\u00ednea? Instaon optimiza las campa\u00f1as mediante una investigaci\u00f3n avanzada de palabras clave y la creaci\u00f3n de los mejores anuncios. Una vez lanzadas las campa\u00f1as, Instaon aprende de cada clic y mejora constantemente las pujas, las palabras clave y otros par\u00e1metros para mejorar los resultados.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Un &#8220;clic&#8221; en uno de tus anuncios significa una visita o una interacci\u00f3n con el producto o servicio de tu empresa. El precio que pagas por cada clic se define como costo por clic (el famoso CPC). Entre marzo de 2019 y marzo de 2020, el CPC medio mensual m\u00e1s alto en la publicidad de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-1792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacion-de-campanas-de-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Factores del Costo por Clic (Google Ads) - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=1792&lang=es\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Factores del Costo por Clic (Google Ads) - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Un &#8220;clic&#8221; en uno de tus anuncios significa una visita o una interacci\u00f3n con el producto o servicio de tu empresa. 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