{"id":1803,"date":"2021-02-15T13:27:45","date_gmt":"2021-02-15T13:27:45","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=1803"},"modified":"2021-02-15T13:37:58","modified_gmt":"2021-02-15T13:37:58","slug":"tiklama-basi-maliyeti-tbm-belirleyen-unsurlar-google-ads","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=1803&lang=tr","title":{"rendered":"T\u0131klama Ba\u015f\u0131 Maliyet&#8217;i (TBM) Belirleyen Unsurlar (Google Ads)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1803\" class=\"elementor elementor-1803\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1999a9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1999a9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da032ae\" data-id=\"da032ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83ba228 elementor-widget elementor-widget-text-editor\" data-id=\"83ba228\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Reklamlar\u0131n\u0131zdan birine yap\u0131lan &#8220;t\u0131klama&#8221;, \u015firketinizin \u00fcr\u00fcn veya hizmetine bir ziyareti veya etkile\u015fimi ifade eder. Reklamlar\u0131n\u0131za yap\u0131lan her t\u0131klama i\u00e7in \u00f6dedi\u011finiz \u00fccrete T\u0131klama Ba\u015f\u0131na Maliyet (TBM) denir. Mart 2019 ile Mart 2020 aras\u0131nda, Amerika Birle\u015fik Devletleri&#8217;nde Google Ads arama a\u011f\u0131 reklamc\u0131l\u0131\u011f\u0131ndaki en y\u00fcksek ortalama ayl\u0131k TBM, sigorta sekt\u00f6r\u00fc i\u00e7in 18,57 ABD dolar\u0131 oldu. Bunun yan\u0131nda, en d\u00fc\u015f\u00fck 83 sentlik TBM ile elektronik sekt\u00f6r\u00fc oldu. Google Ads t\u0131klama ba\u015f\u0131 maliyetiniz, web sitenizin kalitesi ve maksimum teklifiniz dahil olmak \u00fczere farkl\u0131 fakt\u00f6rlere ba\u011fl\u0131d\u0131r.<\/p><p>TBM, Google Ads&#8217;deki kampanyalar\u0131n\u0131z\u0131n size ne kadara mal oldu\u011funu bilmek ve yat\u0131r\u0131m getirinizi belirlemek i\u00e7in \u00f6nemlidir. Bu nedenle, hem d\u00fc\u015f\u00fck maliyetli hem de de\u011ferli olan t\u0131klamalar\u0131 hedeflemek \u00f6nemlidir.<\/p><p>Bu makalede, reklamlar\u0131n\u0131z i\u00e7in TBM&#8217;nin \u00f6nemini ve trafik ve d\u00f6n\u00fc\u015f\u00fcm seviyesini korurken t\u0131klama ba\u015f\u0131na maliyetinizi nas\u0131l d\u00fc\u015f\u00fcrece\u011finizi tart\u0131\u015faca\u011f\u0131z.\u00a0<\/p><p>Bir kullan\u0131c\u0131 hedefledi\u011finiz bir anahtar kelimeyi arad\u0131\u011f\u0131nda, Google otomatik olarak a\u00e7\u0131k art\u0131rma moduna ge\u00e7er ve Reklam S\u0131ralaman\u0131z\u0131 bu anahtar kelimeyi hedefleyen di\u011fer t\u00fcm rakiplerinizinkiler ile kar\u015f\u0131la\u015ft\u0131r\u0131r. Google Ads A\u00e7\u0131k Art\u0131rmas\u0131, y\u00fcksek teklif kullansan\u0131z bile Kalite Puan\u0131 y\u00fcksek olan web sitelerini, d\u00fc\u015f\u00fck olanlara g\u00f6re tercih eder. TBM teklifini se\u00e7erseniz, TBM&#8217;niz her zaman maksimum teklifiniz (maks. TBM) veya daha az olur ancak daha fazla olmaz.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a3e101 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4a3e101\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f66a66\" data-id=\"0f66a66\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6866fc5 elementor-widget elementor-widget-heading\" data-id=\"6866fc5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\" data-reactroot=\"\">TBM'nizi d\u00fc\u015f\u00fcrmek i\u00e7in reklamlar\u0131n\u0131z\u0131 nas\u0131l optimize edebilirsiniz?<\/span><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-97b6ede elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"97b6ede\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a51a02b\" data-id=\"a51a02b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-309f940 elementor-widget elementor-widget-text-editor\" data-id=\"309f940\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><b>Kalite<\/b> <b>Puan\u0131n\u0131z\u0131 \u0130yile\u015ftirin: <\/b>Kalite puan\u0131n\u0131z\u0131 t\u0131klama oran\u0131n\u0131z\u0131 art\u0131rarak iyile\u015ftirebilirsiniz. Bunu yapmak i\u00e7in, aranan anahtar kelimeyle ilgili ikna edici reklamlar ve alakal\u0131 reklam gruplar\u0131 olu\u015fturman\u0131z gerekir. Ek olarak, arama yapan ki\u015fiye reklam\u0131n sunduklar\u0131na kar\u015f\u0131l\u0131k gelen harika bir a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi sundu\u011funuzdan emin olmal\u0131s\u0131n\u0131z.<\/p><p><b>Eri\u015fiminizi Geni\u015fletin:<\/b> Reklamlar\u0131n\u0131za yeni alakal\u0131 anahtar kelimeler ekledi\u011finizde, b\u00fct\u00e7e da\u011f\u0131l\u0131m\u0131n\u0131z \u00f6nemli \u00f6l\u00e7\u00fcde iyile\u015ftirilecek ve de\u011ferli t\u0131klamalar alacaks\u0131n\u0131z. Ancak, ayn\u0131 zamanda kampanyalar\u0131n\u0131zdan alakas\u0131z t\u0131klamalar\u0131 da kald\u0131rman\u0131z gerekecektir.<\/p><p><b>Trafi\u011finizi Filtreleyin: <\/b>Reklamlar\u0131n\u0131za s\u00fcrekli olarak negatif anahtar kelimeler eklemek d\u00f6n\u00fc\u015f\u00fcm sa\u011flamayan trafi\u011fi azaltt\u0131\u011f\u0131 i\u00e7in TBM&#8217;nizi kontrol etmeye yard\u0131mc\u0131 olup, yaln\u0131zca alakal\u0131 ve iyi performans g\u00f6steren anahtar kelimelerin hedeflenmesini sa\u011flar.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b583fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b583fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb68816\" data-id=\"fb68816\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e09ae4c elementor-widget elementor-widget-text-editor\" data-id=\"e09ae4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Dijital reklamc\u0131l\u0131\u011f\u0131n\u0131za ba\u015flamak ister misiniz? Instaon, geli\u015fmi\u015f anahtar kelime ara\u015ft\u0131rmas\u0131 ve s\u0131n\u0131f\u0131n\u0131n en iyisi kampanyalar olu\u015fturarak kampanyalar\u0131 optimize eder. Kampanyalar ba\u015flat\u0131ld\u0131\u011f\u0131nda, Instaon her t\u0131klamadan \u00f6\u011frenir ve sonu\u00e7lar\u0131 iyile\u015ftirmek i\u00e7in teklifleri, anahtar kelimeleri ve di\u011fer parametreleri s\u00fcrekli olarak iyile\u015ftirir.&nbsp;<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Reklamlar\u0131n\u0131zdan birine yap\u0131lan &#8220;t\u0131klama&#8221;, \u015firketinizin \u00fcr\u00fcn veya hizmetine bir ziyareti veya etkile\u015fimi ifade eder. Reklamlar\u0131n\u0131za yap\u0131lan her t\u0131klama i\u00e7in \u00f6dedi\u011finiz \u00fccrete T\u0131klama Ba\u015f\u0131na Maliyet (TBM) denir. Mart 2019 ile Mart 2020 aras\u0131nda, Amerika Birle\u015fik Devletleri&#8217;nde Google Ads arama a\u011f\u0131 reklamc\u0131l\u0131\u011f\u0131ndaki en y\u00fcksek ortalama ayl\u0131k TBM, sigorta sekt\u00f6r\u00fc i\u00e7in 18,57 ABD dolar\u0131 oldu. Bunun yan\u0131nda, en [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-1803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u0131klama Ba\u015f\u0131 Maliyet&#039;i (TBM) Belirleyen Unsurlar (Google Ads) - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=1803&lang=tr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u0131klama Ba\u015f\u0131 Maliyet&#039;i (TBM) Belirleyen Unsurlar (Google Ads) - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Reklamlar\u0131n\u0131zdan birine yap\u0131lan &#8220;t\u0131klama&#8221;, \u015firketinizin \u00fcr\u00fcn veya hizmetine bir ziyareti veya etkile\u015fimi ifade eder. Reklamlar\u0131n\u0131za yap\u0131lan her t\u0131klama i\u00e7in \u00f6dedi\u011finiz \u00fccrete T\u0131klama Ba\u015f\u0131na Maliyet (TBM) denir. Mart 2019 ile Mart 2020 aras\u0131nda, Amerika Birle\u015fik Devletleri&#8217;nde Google Ads arama a\u011f\u0131 reklamc\u0131l\u0131\u011f\u0131ndaki en y\u00fcksek ortalama ayl\u0131k TBM, sigorta sekt\u00f6r\u00fc i\u00e7in 18,57 ABD dolar\u0131 oldu. Bunun yan\u0131nda, en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?p=1803&amp;lang=tr\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-15T13:27:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-15T13:37:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yarkin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yarkin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shown.io\/blog\/?p=1803&lang=tr#article\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=1803&lang=tr\"},\"author\":{\"name\":\"Yarkin\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/9145b00fcc53cc124b9522a182931f09\"},\"headline\":\"T\u0131klama Ba\u015f\u0131 Maliyet&#8217;i (TBM) Belirleyen Unsurlar (Google Ads)\",\"datePublished\":\"2021-02-15T13:27:45+00:00\",\"dateModified\":\"2021-02-15T13:37:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=1803&lang=tr\"},\"wordCount\":504,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shown.io\/blog\/?p=1803&lang=tr#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?p=1803&lang=tr\",\"url\":\"https:\/\/shown.io\/blog\/?p=1803&lang=tr\",\"name\":\"T\u0131klama Ba\u015f\u0131 Maliyet'i (TBM) Belirleyen Unsurlar (Google Ads) - Shown Blog\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/#website\"},\"datePublished\":\"2021-02-15T13:27:45+00:00\",\"dateModified\":\"2021-02-15T13:37:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=1803&lang=tr#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shown.io\/blog\/?p=1803&lang=tr\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shown.io\/blog\/?p=1803&lang=tr#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shown.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"T\u0131klama Ba\u015f\u0131 Maliyet&#8217;i (TBM) Belirleyen Unsurlar (Google Ads)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shown.io\/blog\/#website\",\"url\":\"https:\/\/shown.io\/blog\/\",\"name\":\"Shown Blog\",\"description\":\"A blog about marketing optimization for smart companies\",\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shown.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shown.io\/blog\/#organization\",\"name\":\"Instaon\",\"url\":\"https:\/\/shown.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"contentUrl\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"width\":1024,\"height\":1024,\"caption\":\"Instaon\"},\"image\":{\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/9145b00fcc53cc124b9522a182931f09\",\"name\":\"Yarkin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/665587bedde441565a6bfebe0dcf1909?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/665587bedde441565a6bfebe0dcf1909?s=96&d=mm&r=g\",\"caption\":\"Yarkin\"},\"url\":\"https:\/\/shown.io\/blog\/?author=7\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u0131klama Ba\u015f\u0131 Maliyet'i (TBM) Belirleyen Unsurlar (Google Ads) - Shown Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shown.io\/blog\/?p=1803&lang=tr","og_locale":"en_US","og_type":"article","og_title":"T\u0131klama Ba\u015f\u0131 Maliyet'i (TBM) Belirleyen Unsurlar (Google Ads) - Shown Blog","og_description":"Reklamlar\u0131n\u0131zdan birine yap\u0131lan &#8220;t\u0131klama&#8221;, \u015firketinizin \u00fcr\u00fcn veya hizmetine bir ziyareti veya etkile\u015fimi ifade eder. Reklamlar\u0131n\u0131za yap\u0131lan her t\u0131klama i\u00e7in \u00f6dedi\u011finiz \u00fccrete T\u0131klama Ba\u015f\u0131na Maliyet (TBM) denir. Mart 2019 ile Mart 2020 aras\u0131nda, Amerika Birle\u015fik Devletleri&#8217;nde Google Ads arama a\u011f\u0131 reklamc\u0131l\u0131\u011f\u0131ndaki en y\u00fcksek ortalama ayl\u0131k TBM, sigorta sekt\u00f6r\u00fc i\u00e7in 18,57 ABD dolar\u0131 oldu. Bunun yan\u0131nda, en [&hellip;]","og_url":"https:\/\/shown.io\/blog\/?p=1803&lang=tr","og_site_name":"Shown Blog","article_published_time":"2021-02-15T13:27:45+00:00","article_modified_time":"2021-02-15T13:37:58+00:00","og_image":[{"width":2240,"height":1260,"url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2021\/01\/Untitled-design.jpg","type":"image\/jpeg"}],"author":"Yarkin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Yarkin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shown.io\/blog\/?p=1803&lang=tr#article","isPartOf":{"@id":"https:\/\/shown.io\/blog\/?p=1803&lang=tr"},"author":{"name":"Yarkin","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/9145b00fcc53cc124b9522a182931f09"},"headline":"T\u0131klama Ba\u015f\u0131 Maliyet&#8217;i (TBM) Belirleyen Unsurlar (Google Ads)","datePublished":"2021-02-15T13:27:45+00:00","dateModified":"2021-02-15T13:37:58+00:00","mainEntityOfPage":{"@id":"https:\/\/shown.io\/blog\/?p=1803&lang=tr"},"wordCount":504,"commentCount":0,"publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shown.io\/blog\/?p=1803&lang=tr#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shown.io\/blog\/?p=1803&lang=tr","url":"https:\/\/shown.io\/blog\/?p=1803&lang=tr","name":"T\u0131klama Ba\u015f\u0131 Maliyet'i (TBM) Belirleyen Unsurlar (Google Ads) - Shown Blog","isPartOf":{"@id":"https:\/\/shown.io\/blog\/#website"},"datePublished":"2021-02-15T13:27:45+00:00","dateModified":"2021-02-15T13:37:58+00:00","breadcrumb":{"@id":"https:\/\/shown.io\/blog\/?p=1803&lang=tr#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shown.io\/blog\/?p=1803&lang=tr"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shown.io\/blog\/?p=1803&lang=tr#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shown.io\/blog\/"},{"@type":"ListItem","position":2,"name":"T\u0131klama Ba\u015f\u0131 Maliyet&#8217;i (TBM) Belirleyen Unsurlar (Google Ads)"}]},{"@type":"WebSite","@id":"https:\/\/shown.io\/blog\/#website","url":"https:\/\/shown.io\/blog\/","name":"Shown Blog","description":"A blog about marketing optimization for smart companies","publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shown.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shown.io\/blog\/#organization","name":"Instaon","url":"https:\/\/shown.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","contentUrl":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","width":1024,"height":1024,"caption":"Instaon"},"image":{"@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/9145b00fcc53cc124b9522a182931f09","name":"Yarkin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/665587bedde441565a6bfebe0dcf1909?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/665587bedde441565a6bfebe0dcf1909?s=96&d=mm&r=g","caption":"Yarkin"},"url":"https:\/\/shown.io\/blog\/?author=7"}]}},"_links":{"self":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1803"}],"version-history":[{"count":4,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1807,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1803\/revisions\/1807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/media\/1774"}],"wp:attachment":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}