{"id":2078,"date":"2022-05-04T10:33:45","date_gmt":"2022-05-04T10:33:45","guid":{"rendered":"https:\/\/shown.io\/blog\/?p=2078"},"modified":"2022-05-04T10:33:45","modified_gmt":"2022-05-04T10:33:45","slug":"3-ways-to-improve-your-customer-retention","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=2078&lang=en","title":{"rendered":"3 Ways To Improve Your Customer Retention"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2078\" class=\"elementor elementor-2078\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e84dd1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e84dd1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-216e4f1\" data-id=\"216e4f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e7f912 elementor-widget elementor-widget-text-editor\" data-id=\"3e7f912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Businesses always try to attract new customers. But it\u2019s easier and cost-effective to retain customers than to acquire them.<\/p><p>If you own a business, and you think to grow and increase your revenue. You may consider investing in retaining your existing customers which are low effort assets rather than acquiring new ones.<\/p><p>In this article, we will discuss three ways to improve customer retention.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22fc088 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22fc088\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e2c4ae\" data-id=\"2e2c4ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7f51fb elementor-widget elementor-widget-text-editor\" data-id=\"d7f51fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 600;\" data-token-index=\"0\" data-reactroot=\"\">1. Deliver Great Customer Service<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd1296 elementor-widget elementor-widget-image\" data-id=\"4dd1296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1626863905121-3b0c0ed7b94c-1024x683.jpeg\" class=\"attachment-large size-large wp-image-2079\" alt=\"\" srcset=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1626863905121-3b0c0ed7b94c-1024x683.jpeg 1024w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1626863905121-3b0c0ed7b94c-300x200.jpeg 300w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1626863905121-3b0c0ed7b94c-768x512.jpeg 768w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1626863905121-3b0c0ed7b94c.jpeg 1470w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f124a17 elementor-widget elementor-widget-text-editor\" data-id=\"f124a17\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00a0<\/p><p>Providing a good customer service system for your customers is crucial to creating a strong support system. A support system should be through different channels such as live chat, email, or social media. This can help accommodate your customers\u2019 needs while making their purchases in the case of a technical problem or post-purchase if there is a complaint about a product, shipping, and delivery or payment, &#8230;etc.<\/p><p>It is important to have well-trained customer service agents, so your customer can have a positive first experience with consistent service quality. And thus your existing customers will become returning ones.<\/p><p><span style=\"font-size: 1.125rem;\">Remember, customers appreciate fast and friendly customer service, and it can impact their decision from an unhappy customer into a loyal, repeat customer.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ada8326 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ada8326\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f938203\" data-id=\"f938203\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7270344 elementor-widget elementor-widget-text-editor\" data-id=\"7270344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 600;\" data-token-index=\"0\" data-reactroot=\"\">2. Offer Discounts And Promotions<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b6ac20 elementor-widget elementor-widget-image\" data-id=\"2b6ac20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"580\" src=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1607082349566-187342175e2f.jpeg\" class=\"attachment-large size-large wp-image-2080\" alt=\"\" srcset=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1607082349566-187342175e2f.jpeg 870w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1607082349566-187342175e2f-300x200.jpeg 300w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1607082349566-187342175e2f-768x512.jpeg 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-084795a elementor-widget elementor-widget-text-editor\" data-id=\"084795a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00a0<\/p><p>Offering discounts for current customers to return is an effective way to improve customer repeat.<\/p><p>You can offer your current customers a discount via email after their first purchase. They can then use the discount code for their next purchase. Free shipping or free returns are also great promotions that encourage your customers to come back.<\/p><p><span style=\"font-size: 1.125rem;\">Thus, discounts and promotions can effectively bring back customers to purchase again. And this can be an investment to boost your customer retention rate.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0041704 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0041704\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bff9a0\" data-id=\"0bff9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a1c366 elementor-widget elementor-widget-text-editor\" data-id=\"3a1c366\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><span style=\"font-weight: 600;\" data-token-index=\"0\" data-reactroot=\"\">3. Create A Customer Loyalty Program<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bbd76b elementor-widget elementor-widget-image\" data-id=\"6bbd76b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"580\" src=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1565688842882-e0b2693d349a.jpeg\" class=\"attachment-large size-large wp-image-2081\" alt=\"\" srcset=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1565688842882-e0b2693d349a.jpeg 870w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1565688842882-e0b2693d349a-300x200.jpeg 300w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1565688842882-e0b2693d349a-768x512.jpeg 768w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680fda7 elementor-widget elementor-widget-text-editor\" data-id=\"680fda7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u00a0<\/p><p>Applying a program to reward your most loyal customers is also a great way to strengthen loyalty and improve customer retention rate.<\/p><p>Rewards can be a points-based system, where your customers earn points for their purchases or actions like referring a person who makes a purchase.<\/p><p>For example, if you own a caf\u00e9. You can offer your clients free coffee after reaching 500 points. They can also redeem their points for something on the menu. And this can be done on an app. Another example, if you are a nail salon owner. You can use a loyalty card where you stamp for each visit and give one of your services for free after 10 visits.<\/p><p>Loyalty programs help increase purchase frequency because they create an incentive for your current and existing customers to purchase more often.<\/p><p><span style=\"font-size: 1.125rem;\">Finally, focus on your greatest asset, your current customers, and give them a possible shopping experience to assure their loyalty and return.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Businesses always try to attract new customers. But it\u2019s easier and cost-effective to retain customers than to acquire them. If you own a business, and you think to grow and increase your revenue. You may consider investing in retaining your existing customers which are low effort assets rather than acquiring new ones. In this article, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-campaign-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Ways To Improve Your Customer Retention - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=2078&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways To Improve Your Customer Retention - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Businesses always try to attract new customers. But it\u2019s easier and cost-effective to retain customers than to acquire them. If you own a business, and you think to grow and increase your revenue. You may consider investing in retaining your existing customers which are low effort assets rather than acquiring new ones. In this article, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?p=2078&amp;lang=en\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-04T10:33:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1512314889357-e157c22f938d.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"871\" \/>\n\t<meta property=\"og:image:height\" content=\"581\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gregory Harveng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregory Harveng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shown.io\/blog\/?p=2078&lang=en#article\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=2078&lang=en\"},\"author\":{\"name\":\"Gregory Harveng\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb\"},\"headline\":\"3 Ways To Improve Your Customer Retention\",\"datePublished\":\"2022-05-04T10:33:45+00:00\",\"dateModified\":\"2022-05-04T10:33:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=2078&lang=en\"},\"wordCount\":441,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"articleSection\":[\"Adwords Campaign Creation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shown.io\/blog\/?p=2078&lang=en#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?p=2078&lang=en\",\"url\":\"https:\/\/shown.io\/blog\/?p=2078&lang=en\",\"name\":\"3 Ways To Improve Your Customer Retention - Shown Blog\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/#website\"},\"datePublished\":\"2022-05-04T10:33:45+00:00\",\"dateModified\":\"2022-05-04T10:33:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=2078&lang=en#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shown.io\/blog\/?p=2078&lang=en\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shown.io\/blog\/?p=2078&lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shown.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Ways To Improve Your Customer Retention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shown.io\/blog\/#website\",\"url\":\"https:\/\/shown.io\/blog\/\",\"name\":\"Shown Blog\",\"description\":\"A blog about marketing optimization for smart companies\",\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shown.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shown.io\/blog\/#organization\",\"name\":\"Instaon\",\"url\":\"https:\/\/shown.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"contentUrl\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"width\":1024,\"height\":1024,\"caption\":\"Instaon\"},\"image\":{\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb\",\"name\":\"Gregory Harveng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g\",\"caption\":\"Gregory Harveng\"},\"sameAs\":[\"https:\/\/instaon.io\"],\"url\":\"https:\/\/shown.io\/blog\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Ways To Improve Your Customer Retention - Shown Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shown.io\/blog\/?p=2078&lang=en","og_locale":"en_US","og_type":"article","og_title":"3 Ways To Improve Your Customer Retention - Shown Blog","og_description":"Businesses always try to attract new customers. But it\u2019s easier and cost-effective to retain customers than to acquire them. If you own a business, and you think to grow and increase your revenue. You may consider investing in retaining your existing customers which are low effort assets rather than acquiring new ones. In this article, [&hellip;]","og_url":"https:\/\/shown.io\/blog\/?p=2078&lang=en","og_site_name":"Shown Blog","article_published_time":"2022-05-04T10:33:45+00:00","og_image":[{"width":871,"height":581,"url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/05\/photo-1512314889357-e157c22f938d.jpeg","type":"image\/jpeg"}],"author":"Gregory Harveng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gregory Harveng","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shown.io\/blog\/?p=2078&lang=en#article","isPartOf":{"@id":"https:\/\/shown.io\/blog\/?p=2078&lang=en"},"author":{"name":"Gregory Harveng","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb"},"headline":"3 Ways To Improve Your Customer Retention","datePublished":"2022-05-04T10:33:45+00:00","dateModified":"2022-05-04T10:33:45+00:00","mainEntityOfPage":{"@id":"https:\/\/shown.io\/blog\/?p=2078&lang=en"},"wordCount":441,"commentCount":0,"publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"articleSection":["Adwords Campaign Creation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shown.io\/blog\/?p=2078&lang=en#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shown.io\/blog\/?p=2078&lang=en","url":"https:\/\/shown.io\/blog\/?p=2078&lang=en","name":"3 Ways To Improve Your Customer Retention - Shown Blog","isPartOf":{"@id":"https:\/\/shown.io\/blog\/#website"},"datePublished":"2022-05-04T10:33:45+00:00","dateModified":"2022-05-04T10:33:45+00:00","breadcrumb":{"@id":"https:\/\/shown.io\/blog\/?p=2078&lang=en#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shown.io\/blog\/?p=2078&lang=en"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shown.io\/blog\/?p=2078&lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shown.io\/blog\/"},{"@type":"ListItem","position":2,"name":"3 Ways To Improve Your Customer Retention"}]},{"@type":"WebSite","@id":"https:\/\/shown.io\/blog\/#website","url":"https:\/\/shown.io\/blog\/","name":"Shown Blog","description":"A blog about marketing optimization for smart companies","publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shown.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shown.io\/blog\/#organization","name":"Instaon","url":"https:\/\/shown.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","contentUrl":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","width":1024,"height":1024,"caption":"Instaon"},"image":{"@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb","name":"Gregory Harveng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g","caption":"Gregory Harveng"},"sameAs":["https:\/\/instaon.io"],"url":"https:\/\/shown.io\/blog\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2078"}],"version-history":[{"count":7,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2078\/revisions"}],"predecessor-version":[{"id":2089,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2078\/revisions\/2089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/media\/2088"}],"wp:attachment":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}