{"id":2258,"date":"2022-12-13T07:35:10","date_gmt":"2022-12-13T07:35:10","guid":{"rendered":"https:\/\/shown.io\/blog\/?p=2258"},"modified":"2022-12-13T07:41:43","modified_gmt":"2022-12-13T07:41:43","slug":"what-is-interactive-content-and-what-are-its-benefits","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=2258&lang=en","title":{"rendered":"What Is Interactive Content And What Are Its Benefits?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2258\" class=\"elementor elementor-2258\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f311b70 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f311b70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-15e2854\" data-id=\"15e2854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7a14a4 elementor-widget elementor-widget-text-editor\" data-id=\"c7a14a4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Interactive content is one of the most effective ways to engage your audience. By creating content that is interactive, you are providing a unique experience for your readers to help keep them engaged. Not only that, but it can also lead to increased conversions and higher-quality leads.<\/p><p><span style=\"font-size: 1.125rem;\">If you&#8217;re looking for a way to take your content marketing to the next level, then consider using interactive content. In this post, we&#8217;ll take a look at what interactive content is and some of the key benefits it can offer marketers.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a83fcef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a83fcef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87d17dd\" data-id=\"87d17dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e647919 elementor-widget elementor-widget-heading\" data-id=\"e647919\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is<span data-token-index=\"1\" class=\"notion-enable-hover\" data-reactroot=\"\"> interactive content and its purpose?<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f770b92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f770b92\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb6421f\" data-id=\"eb6421f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70f10cd elementor-widget elementor-widget-text-editor\" data-id=\"70f10cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Interactive content is anything that requires user input or participation to become a completed product. Its purpose is to engage the user, instead of simply having them consume the content like a traditional form of media. It provides an interactive experience, usually in the form of quizzes, games, and tasks. As result, it gives a personalized feel as rewarding users for completing activities. This sense of accomplishment encourages users to further explore the material and come back again, building loyalty and brand recognition.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9fbe44 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9fbe44\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-140c23b\" data-id=\"140c23b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8caebe4 elementor-widget elementor-widget-heading\" data-id=\"8caebe4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\" class=\"notion-enable-hover\" data-reactroot=\"\"> Examples of interactive content<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-813fa43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"813fa43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-569394b\" data-id=\"569394b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-220585e elementor-widget elementor-widget-text-editor\" data-id=\"220585e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Interactive content is a great way to engage readers and increase their focus on your message. Examples of interactive content include polls, surveys, quizzes, contests, and interactive stories. By allowing users to contribute something valuable to the conversation, you can create an engaging experience. Which encourages your readers to dive deeper into the topics and issues you are addressing. For example, a survey can collect feedback from your readers on what they think should be improved in your product or service.<\/p><p><span style=\"font-size: 1.125rem;\">Similarly, you could use quizzes to test your reader\u2019s knowledge on a topic related to your business and give them the chance to demonstrate it. Contests let you reward loyal customers for their conversations about what makes them passionate about the brand.\u00a0<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Finally, interactive stories ignite imagination because it provides entertaining narrative experiences. For instance, incorporating user-generated elements like altered endings or added plot points. Creating interesting interactive content encourages readership plus fosters a sense of connection between people who share common interests.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c5eca9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c5eca9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-049ff03\" data-id=\"049ff03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1d9fb84 elementor-widget elementor-widget-heading\" data-id=\"1d9fb84\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span data-token-index=\"0\" class=\"notion-enable-hover\" data-reactroot=\"\">The benefits of using interactive content on your website or blog<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9edc630 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9edc630\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-018a9f0\" data-id=\"018a9f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85332a3 elementor-widget elementor-widget-text-editor\" data-id=\"85332a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Interactive content is a great tool to engage your website or blog visitors. It encourages users to explore the site and stay longer, increasing the likelihood that they will return in the future. With interactive content, you can also tailor content to specific user segments though personalizing each experience. This allows you to create content that specifically addresses their needs and preferences, further engaging them with your website or blog.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35d35d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35d35d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4127fde\" data-id=\"4127fde\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7c8e76 elementor-widget elementor-widget-heading\" data-id=\"c7c8e76\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T<span data-token-index=\"1\" class=\"notion-enable-hover\" data-reactroot=\"\">ips on how to create effective interactive content<\/span><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c686da8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c686da8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-74f904e\" data-id=\"74f904e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c7b0f5 elementor-widget elementor-widget-text-editor\" data-id=\"1c7b0f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Engaging your audience with interactive content is a great way to keep them interested as they consume your content. There are several ways to create effective interactive content that will make the experience more enjoyable for viewers.<\/p><p><span style=\"font-size: 1.125rem;\">Have clear objectives and goals for what you&#8217;d like to accomplish with the interactive piece. Depending on the type of content, consider adding elements such as polls, quizzes, or visual aids. These can increase your target audience\u2019s engagement and help them better understand the information being presented.<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Additionally, provide enough information so that viewers get an understanding of what they can expect from the experience, this helps set realistic expectations and encourages people to interact more deeply with your piece.<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Lastly, be sure to measure user engagement and feedback so that you can continuously make changes to improve performance as needed.\u00a0<\/span><\/p><p><span style=\"font-size: 1.125rem;\">Following these tips will ensure you&#8217;re creating high-quality interactive content that resonates with viewers!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8e2313c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8e2313c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a866747\" data-id=\"a866747\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e12f1b8 elementor-widget elementor-widget-text-editor\" data-id=\"e12f1b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p><strong>Conclusion<\/strong><\/p><p>Interactive content is a great way to engage your audience and get them involved in your website or blog. By definition, interactive content is any type of content that allows users to participate or engage with it in some way. This can be anything from polls and quizzes to calculators and games. Not only is interactive content fun and engaging for users, but it can also help you collect valuable data about your target audience.<\/p><p>\u00a0<\/p><p>So, have you tried using any interactive content on your website or blog? Do you have any tips to share? We\u2019d love to hear from you in the comments!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Interactive content is one of the most effective ways to engage your audience. By creating content that is interactive, you are providing a unique experience for your readers to help keep them engaged. Not only that, but it can also lead to increased conversions and higher-quality leads. If you&#8217;re looking for a way to take [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-campaign-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Interactive Content And What Are Its Benefits? | Shown<\/title>\n<meta name=\"description\" content=\"Wondering what interactive content is and how it can help your marketing strategy? This article explains everything you need to know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=2258&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Interactive Content And What Are Its Benefits? | Shown\" \/>\n<meta property=\"og:description\" content=\"Wondering what interactive content is and how it can help your marketing strategy? This article explains everything you need to know.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?p=2258&amp;lang=en\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-13T07:35:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-13T07:41:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/12\/davisuko-rhUU1pemhQ0-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gregory Harveng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregory Harveng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shown.io\/blog\/?p=2258&lang=en#article\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=2258&lang=en\"},\"author\":{\"name\":\"Gregory Harveng\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb\"},\"headline\":\"What Is Interactive Content And What Are Its Benefits?\",\"datePublished\":\"2022-12-13T07:35:10+00:00\",\"dateModified\":\"2022-12-13T07:41:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=2258&lang=en\"},\"wordCount\":709,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"articleSection\":[\"Adwords Campaign Creation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shown.io\/blog\/?p=2258&lang=en#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?p=2258&lang=en\",\"url\":\"https:\/\/shown.io\/blog\/?p=2258&lang=en\",\"name\":\"What Is Interactive Content And What Are Its Benefits? | Shown\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/#website\"},\"datePublished\":\"2022-12-13T07:35:10+00:00\",\"dateModified\":\"2022-12-13T07:41:43+00:00\",\"description\":\"Wondering what interactive content is and how it can help your marketing strategy? This article explains everything you need to know.\",\"breadcrumb\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=2258&lang=en#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shown.io\/blog\/?p=2258&lang=en\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shown.io\/blog\/?p=2258&lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shown.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Is Interactive Content And What Are Its Benefits?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shown.io\/blog\/#website\",\"url\":\"https:\/\/shown.io\/blog\/\",\"name\":\"Shown Blog\",\"description\":\"A blog about marketing optimization for smart companies\",\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shown.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shown.io\/blog\/#organization\",\"name\":\"Instaon\",\"url\":\"https:\/\/shown.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"contentUrl\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"width\":1024,\"height\":1024,\"caption\":\"Instaon\"},\"image\":{\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb\",\"name\":\"Gregory Harveng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g\",\"caption\":\"Gregory Harveng\"},\"sameAs\":[\"https:\/\/instaon.io\"],\"url\":\"https:\/\/shown.io\/blog\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Is Interactive Content And What Are Its Benefits? | Shown","description":"Wondering what interactive content is and how it can help your marketing strategy? This article explains everything you need to know.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shown.io\/blog\/?p=2258&lang=en","og_locale":"en_US","og_type":"article","og_title":"What Is Interactive Content And What Are Its Benefits? | Shown","og_description":"Wondering what interactive content is and how it can help your marketing strategy? This article explains everything you need to know.","og_url":"https:\/\/shown.io\/blog\/?p=2258&lang=en","og_site_name":"Shown Blog","article_published_time":"2022-12-13T07:35:10+00:00","article_modified_time":"2022-12-13T07:41:43+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2022\/12\/davisuko-rhUU1pemhQ0-unsplash-scaled.jpg","type":"image\/jpeg"}],"author":"Gregory Harveng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gregory Harveng","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shown.io\/blog\/?p=2258&lang=en#article","isPartOf":{"@id":"https:\/\/shown.io\/blog\/?p=2258&lang=en"},"author":{"name":"Gregory Harveng","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb"},"headline":"What Is Interactive Content And What Are Its Benefits?","datePublished":"2022-12-13T07:35:10+00:00","dateModified":"2022-12-13T07:41:43+00:00","mainEntityOfPage":{"@id":"https:\/\/shown.io\/blog\/?p=2258&lang=en"},"wordCount":709,"commentCount":0,"publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"articleSection":["Adwords Campaign Creation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shown.io\/blog\/?p=2258&lang=en#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shown.io\/blog\/?p=2258&lang=en","url":"https:\/\/shown.io\/blog\/?p=2258&lang=en","name":"What Is Interactive Content And What Are Its Benefits? | Shown","isPartOf":{"@id":"https:\/\/shown.io\/blog\/#website"},"datePublished":"2022-12-13T07:35:10+00:00","dateModified":"2022-12-13T07:41:43+00:00","description":"Wondering what interactive content is and how it can help your marketing strategy? This article explains everything you need to know.","breadcrumb":{"@id":"https:\/\/shown.io\/blog\/?p=2258&lang=en#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shown.io\/blog\/?p=2258&lang=en"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shown.io\/blog\/?p=2258&lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shown.io\/blog\/"},{"@type":"ListItem","position":2,"name":"What Is Interactive Content And What Are Its Benefits?"}]},{"@type":"WebSite","@id":"https:\/\/shown.io\/blog\/#website","url":"https:\/\/shown.io\/blog\/","name":"Shown Blog","description":"A blog about marketing optimization for smart companies","publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shown.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shown.io\/blog\/#organization","name":"Instaon","url":"https:\/\/shown.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","contentUrl":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","width":1024,"height":1024,"caption":"Instaon"},"image":{"@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb","name":"Gregory Harveng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g","caption":"Gregory Harveng"},"sameAs":["https:\/\/instaon.io"],"url":"https:\/\/shown.io\/blog\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2258"}],"version-history":[{"count":4,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2258\/revisions"}],"predecessor-version":[{"id":2263,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2258\/revisions\/2263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/media\/2262"}],"wp:attachment":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}