{"id":390,"date":"2019-05-20T15:16:55","date_gmt":"2019-05-20T15:16:55","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=390"},"modified":"2019-05-28T09:28:01","modified_gmt":"2019-05-28T09:28:01","slug":"google-shopping-ads-a-boon-to-online-stores","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=390&lang=en","title":{"rendered":"Google Shopping Ads \u2013 A Boon to Online Stores"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creating a great online shop is hard these days for a small business. That\u2019s because you don\u2019t really have all the necessary exposure that other sites have. But you can still bring in a good income if you use <strong>Google Shopping<\/strong> for your e-shop and customize things in a way that really works.<\/span><\/p>\n<h5><span style=\"color: #3366ff;\"><b>What is Google Shopping?<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Google Shopping is a service provided by Google which allows users to search for products on online shopping websites and compare prices between different vendors. <\/span><span style=\"font-weight: 400;\">Google Shopping is basically powered by 2 platforms in total. You have the <strong>Google Merchant Center<\/strong> and the <strong>Google Ads<\/strong> platforms. On the Google Ads platform you will be able to set the shopping campaigns, the budget, manage bids, get insights and also optimize everything based on the performance that you will receive in the end. While, the Google Merchant Center is where the product feed can be found. Here you will get to optimize everything in a way that everything can be managed and adapted as you see fit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What you have to keep in mind is that the setup and also management of the shopping ads is quite different when compared to the text ads. Most of the time text ads will focus around keywords that you choose. But Google Shopping will determine when the ads will show up. They are considering your website, feed and bids to decide on which kind of search query will trigger the ads for your products. It works almost in the same line as the SEO with a few differences.<\/span><\/p>\n<h5><span style=\"color: #3366ff;\"><strong>Why should you use Google shopping ads for improving your business?<\/strong><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">There are many things to gain from having Google Shopping Ads. To start with:<\/span><\/p>\n<ul>\n<li>Your ads will be featured on <strong>top of the search page<\/strong>, even before the organic listings in certain cases<\/li>\n<li>The <strong>visual impact<\/strong> it creates cannot be neglected either. \u00a0With pricing and other information readily available to attract consumers.<\/li>\n<li>Engagement with customers is made even better with the inclusion of <strong>reviews<\/strong> and mention of <strong>promotional offers<\/strong> on the same place.<\/li>\n<li>It supports funnel<strong> awareness<\/strong> both on the upper and lower sides.<\/li>\n<li>You <strong>spend less on the cost per click<\/strong><\/li>\n<\/ul>\n<p><\/span><\/span><br \/>\n<b>Choose the page your customer lands on<\/b><br \/>\nUnlike the scenario, where the customer enters your website and reaches the home page, with the Google shopping ads you can have the customer landing on a different page based on what they choose. While home page is also a feasible place to direct your customers to, directing them to the exact page will help you convert more customers in your favor.<\/p>\n<p><b>Track the performance<\/b><br \/>\nThe most important factor about the Google Ads is that you can track the performance and the ROI on the ads you have placed. You can also perform A\/B tests, check the best possible way to maximize your ROI and change the strategy on landing pages, keywords etc. accordingly.<\/p>\n<p><span style=\"font-weight: 400;\">Google Shopping is offering you all these benefits and so much more. If you always wanted to grow your business and take it to the next level, then Google Shopping is the right tool you need. You will<strong> increase your exposure while getting a stellar return on investment<\/strong>. This is one of the best tools for a new e-commerce business, so if you just created an e-shop or you just need more exposure this is the right tool for you to use!<\/span><\/p>\n<p style=\"text-align: center;\">***<\/p>\n<p><a href=\"http:\/\/www.instaon.io\"><span style=\"color: #007bff;\"><strong>Instaon<\/strong><\/span><\/a> helps small and medium-sized businesses taking their first steps into Google and Bing Ads. By providing an easy to use, fully automated and free service, Instaon cancels out the time-consuming aspect of digital marketing and helps you take your business to the next level! Come join our growing community of 100,000 users and benefit from the Instaon experience!<\/p>\n<p><a href=\"http:\/\/www.instaon.io\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-226 aligncenter\" src=\"https:\/\/instaon.io\/blog\/wp-content\/uploads\/2019\/04\/image-1-300x83.png\" alt=\"\" width=\"249\" height=\"69\" srcset=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2019\/04\/image-1-300x83.png 300w, https:\/\/shown.io\/blog\/wp-content\/uploads\/2019\/04\/image-1.png 558w\" sizes=\"auto, (max-width: 249px) 100vw, 249px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating a great online shop is hard these days for a small business. That\u2019s because you don\u2019t really have all the necessary exposure that other sites have. But you can still bring in a good income if you use Google Shopping for your e-shop and customize things in a way that really works. What is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adwords-campaign-creation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Shopping Ads \u2013 A Boon to Online Stores - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=390&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Shopping Ads \u2013 A Boon to Online Stores - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Creating a great online shop is hard these days for a small business. 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