{"id":592,"date":"2019-09-05T09:55:01","date_gmt":"2019-09-05T09:55:01","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=592"},"modified":"2020-04-10T08:42:56","modified_gmt":"2020-04-10T08:42:56","slug":"how-to-run-a-successful-search-campaign-on-a-low-advertising-budget","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=592&lang=en","title":{"rendered":"How to run a successful search campaign on a low advertising budget"},"content":{"rendered":"

Getting the most out of a limited advertising spend can be a daunting task. It may require you to spend more time doing research on your target audience, understanding what they\u2019re looking for and how, and most importantly, how you can reach them effectively.<\/p>\n

In this case, you want to ensure that every ounce of your advertising budget is being spent to drive the right traffic. You\u2019re not looking for general brand awareness so a lot of traffic isn\u2019t your goal. You want to drive in only those people that are more likely to convert on your site.<\/p>\n

So how do you ensure that despite a small advertising budget, your search ads on Google and Bing are reaching the right audience?<\/p>\n

We have got some tips for you.<\/p>\n

\"how<\/p>\n

1. Set a maximum daily budget limit<\/strong><\/h3>\n

To start advertising on a low budget, enter the maximum amount you\u2019re comfortable spending. You can calculate this by deciding the amount you want to spend in a month and then dividing it by the number of days in that month.<\/p>\n

For example, if you\u2019re willing to spend $150 per month, that makes it $5 per day.<\/p>\n

\"daily<\/p>\n

If you\u2019re unsure what kind of advertising budget you can set aside or what is really required to reach your target audience, you can also do this on a weekly basis.<\/p>\n

You can then take a look at the common data-based averages on CPC to get an idea of how much a click would cost you. It will help you increase or decrease the daily spend accordingly.<\/p>\n

2. Start with a specific keyword<\/strong><\/h3>\n

When you\u2019re running a low-budget campaign, you cannot possibly be paying for multiple keywords and hoping for a result.<\/p>\n

For instance, if your daily spend is $5, you can\u2019t possibly be targeting and bidding on ten to fifteen keywords in one go. It\u2019s like spreading yourself too thin and hoping your campaign will work because the CPC for each of these keywords is almost equal to your daily spend.<\/p>\n

To make a campaign work on a low advertising budget, you need to target one good keyword. This keyword should have a medium search volume with low competition and should match the intent of a user who is more likely to convert on your promotion.<\/p>\n

Here\u2019s a simple graph on how specific you need to get with a keyword to be actually found:<\/p>\n

\"how<\/p>\n

source<\/em><\/a><\/p>\n

With all the possibilities of what your target consumers are using to make searches and what\u2019s trending on the search engines, choosing the right keyword can be overwhelming.<\/p>\n

Some of the tips we follow while picking a keyword for a low budget campaign are:<\/p>\n