{"id":824,"date":"2020-04-13T12:17:52","date_gmt":"2020-04-13T12:17:52","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=824"},"modified":"2020-04-17T10:33:10","modified_gmt":"2020-04-17T10:33:10","slug":"cevrimici-ormanina-giris-yapmadan-oncesi-icin-kontrol-listesi-%f0%9f%8c%b4","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=824&lang=tr","title":{"rendered":"\u00c7evrimi\u00e7i orman\u0131na giri\u015f yapmadan \u00f6ncesi i\u00e7in kontrol listesi \ud83c\udf34"},"content":{"rendered":"\t\t
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Dijital pazarlamaya zaman veya\u00a0 para harcamadan \u00f6nce haz\u0131r oldu\u011funuzdan emin olun.:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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E\u011fer bir m\u00fc\u015fteri olsayd\u0131n\u0131z, i\u015fletmenizi bulmak i\u00e7in Google'da ne arat\u0131yor olurdunuz?<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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T\u0131klama Sonras\u0131 Deneyimi<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Evet.. baz\u0131lar\u0131n\u0131z bunu bir\u00e7ok defa okumu\u015ftur \u015fimdiye kadar. E\u011fer reklamlar\u0131n\u0131z\u0131n sonras\u0131nda mobil uyumlu olmayan, veya 4 saniyeden uzun s\u00fcrede y\u00fcklenen 90’lardan kalma bir web sayfas\u0131 a\u00e7\u0131l\u0131yorsa para \u00f6demeye ba\u015flamay\u0131n.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Yine de, her g\u00fcn Instaon'da olduk\u00e7a yetersiz web sayfalar\u0131 veya bo\u015f Facebook sayfalar\u0131yla \u00fccretli reklamlara para harcamaya ba\u015flayan yeni m\u00fc\u015fterilerimiz oluyor.<\/span><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bu durumun pek \u00e7ok \u00e7\u00f6z\u00fcm\u00fc mevcuttur. Muhte\u015fem bir web sayfas\u0131ndan bahsetmiyorum. Pek \u00e7ok i\u015fletme i\u00e7in tek sayfal\u0131k bir hedef sayfas\u0131 potansiyel m\u00fc\u015fteriler kazanmaya ba\u015flamak i\u00e7in gayet yeterli olmaktad\u0131r. Wix ve Squarespace gibi sa\u011flay\u0131c\u0131lar size bunu birka\u00e7 dakika i\u00e7erisinde, bir \u00f6\u011flen yeme\u011fi fiyat\u0131na\u00a0 sa\u011flamaktad\u0131r.<\/span><\/p>

Baz\u0131 i\u015fletmeler i\u00e7in Facebook sayfalar\u0131 \u00fccretsiz bir alternatif olabilir, ancak bu \u00e7ok profesyonel bir yakla\u015f\u0131m de\u011fildir.<\/span><\/p>

\u00a0Bir e-ma\u011faza m\u0131 kuruyorsunuz? Shopify, Magento, prestashop veya Woocommerce ile hemen kusursuz bir sanal ma\u011faza olu\u015fturabilirsiniz.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"\ud83d\udcb0\" SATMAYA haz\u0131r olun<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u00c7evrimi\u00e7i reklamc\u0131l\u0131k do\u011fru yap\u0131ld\u0131\u011f\u0131nda size yeni potansiyel m\u00fc\u015fteriler getirecektir. Kazan\u0131lan potansiyel m\u00fc\u015fteri ba\u015f\u0131na \u00fccret de\u011fi\u015fken olabilir, ancak potansiyel m\u00fc\u015fteriler kazanacaks\u0131n\u0131z. As\u0131l soru \u015fu; bu potansiyel m\u00fc\u015fterilerle ne yapacaks\u0131n\u0131z?\u00a0<\/p>

M\u00fc\u015fterilerin sab\u0131rs\u0131z ve rekabetin her zamankinden y\u00fcksek oldu\u011fu h\u0131zl\u0131 bir toplumda ya\u015f\u0131yoruz. Bu nedenle siz (veya sat\u0131\u015f ekibiniz) h\u0131zl\u0131 ve do\u011fru bir \u015fekilde talebe kar\u015f\u0131l\u0131k verebilmelidir.\u00a0<\/span><\/p>

Potansiyel m\u00fc\u015fteriler kazanmak ayr\u0131 \u015feydir, onlara sat\u0131\u015f\u0131 yapmak ise ayr\u0131. KOB\u0130’ler sorumlulu\u011fu kendi sat\u0131\u015f kapasitelerindense pazarlamaya y\u00fckleyebilmektedirler, (\u00e7al\u0131\u015fm\u0131yor vs.).\u00a0<\/span><\/p>

Sat\u0131\u015fa haz\u0131r olun.<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Hay\u0131r... sihirli bir de\u011fnek de\u011fil<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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 Hayal edin. Sadece bilgisayar\u0131n\u0131z\u0131n \u00f6n\u00fcnde oldu\u011funuzu hayal edin. Sonunda \u00e7evrimi\u00e7i pazarlamaya ba\u015flamaya karar verdiniz. Bu nedenle 100$ tutar\u0131nda Google ve Facebook reklamlar\u0131 yay\u0131nlad\u0131n\u0131z…. ve y\u00fczlerce m\u00fc\u015fteri kap\u0131n\u0131z\u0131 \u00e7almaya ba\u015flad\u0131.<\/p>\n

<\/p>\n

MAALESEF<\/b>.. b\u00f6yle olmuyor \"\ud83d\ude2d\"<\/p>\n

\u00c7evrimi\u00e7i pazarlama \u00e7ok etkilidir, ancak sab\u0131r \u015fartt\u0131r:<\/p>

  • Kimse 1. g\u00fcnden m\u00fckemmel reklam kurulumunun nas\u0131l olaca\u011f\u0131n\u0131 bilmez. Neyse ki \u00e7evrimi\u00e7i pazarlama size sonu\u00e7lar\u0131 tekip edebilmeniz i\u00e7in pek \u00e7ok imkan sunmaktad\u0131r. (> geleneksel pazarlama). Sonu\u00e7 olarak sonu\u00e7lar\u0131n\u0131z yaln\u0131zca zamanla geli\u015ftirilebilir.<\/li>
  • Ger\u00e7ek Sonu\u00e7lar\u0131 an\u0131nda g\u00f6rmek biraz karma\u015f\u0131k olabilir. M\u00fc\u015fteriler reklamlar\u0131n\u0131z\u0131 g\u00f6r\u00fcp birka\u00e7 g\u00fcn veya daha sonra kaydolabilir. Memnun bir m\u00fc\u015fteri sizden \u00e7evresine bahsedebilir, rakiplerinizin pazar pay\u0131na sahip olabilirsiniz, ilk ba\u015fta biraz maliyetli bile olsa.<\/li><\/ul><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Sonu\u00e7<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \u00c7evrimi\u00e7i pazarlana paran\u0131za ve zaman\u0131n\u0131za mal olacakt\u0131r, \u00f6nemli olan bu kaynaklar\u0131 bo\u015fa harcamamakt\u0131r. Ger\u00e7ek\u00e7i beklentilere sahip olmak ve yeni gelen potansiyel m\u00fc\u015fterilere sat\u0131\u015f\u0131 yapmaya haz\u0131r olmak size yat\u0131r\u0131mlar\u0131n\u0131z\u0131n geri d\u00f6nmesini  sa\u011flayacakt\u0131r.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Dijital pazarlamaya zaman veya\u00a0 para harcamadan \u00f6nce haz\u0131r oldu\u011funuzdan emin olun.: E\u011fer bir m\u00fc\u015fteri olsayd\u0131n\u0131z, i\u015fletmenizi bulmak i\u00e7in Google’da ne arat\u0131yor olurdunuz? T\u0131klama Sonras\u0131 Deneyimi Evet.. baz\u0131lar\u0131n\u0131z bunu bir\u00e7ok defa okumu\u015ftur \u015fimdiye kadar. E\u011fer reklamlar\u0131n\u0131z\u0131n sonras\u0131nda mobil uyumlu olmayan, veya 4 saniyeden uzun s\u00fcrede y\u00fcklenen 90’lardan kalma bir web sayfas\u0131 a\u00e7\u0131l\u0131yorsa para \u00f6demeye ba\u015flamay\u0131n.\u00a0 Yine […]<\/p>\n","protected":false},"author":7,"featured_media":746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[90,73],"tags":[],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cevrimici-pazarlama","category-uncategorized-tr"],"yoast_head":"\n\u00c7evrimi\u00e7i orman\u0131na giri\u015f yapmadan \u00f6ncesi i\u00e7in kontrol listesi \ud83c\udf34 - Shown Blog<\/title>\n<meta name=\"description\" content=\"\u00c7evrimi\u00e7i pazarlamaya ba\u015flamadan \u00f6nce bu noktalara dikkat etmelisiniz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=824&lang=tr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c7evrimi\u00e7i orman\u0131na giri\u015f yapmadan \u00f6ncesi i\u00e7in kontrol listesi \ud83c\udf34 - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"\u00c7evrimi\u00e7i pazarlamaya ba\u015flamadan \u00f6nce bu noktalara dikkat etmelisiniz.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?p=824&lang=tr\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-13T12:17:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-17T10:33:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2019\/09\/jungle_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Yarkin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yarkin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shown.io\/blog\/?p=824&lang=tr#article\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=824&lang=tr\"},\"author\":{\"name\":\"Yarkin\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/9145b00fcc53cc124b9522a182931f09\"},\"headline\":\"\u00c7evrimi\u00e7i orman\u0131na giri\u015f yapmadan \u00f6ncesi i\u00e7in kontrol listesi \ud83c\udf34\",\"datePublished\":\"2020-04-13T12:17:52+00:00\",\"dateModified\":\"2020-04-17T10:33:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=824&lang=tr\"},\"wordCount\":546,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"articleSection\":[\"\u00c7evrimi\u00e7i Pazarlama\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shown.io\/blog\/?p=824&lang=tr#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?p=824&lang=tr\",\"url\":\"https:\/\/shown.io\/blog\/?p=824&lang=tr\",\"name\":\"\u00c7evrimi\u00e7i orman\u0131na giri\u015f yapmadan \u00f6ncesi i\u00e7in kontrol listesi \ud83c\udf34 - 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