{"id":917,"date":"2020-04-15T00:58:02","date_gmt":"2020-04-15T00:58:02","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=917"},"modified":"2020-12-04T13:48:05","modified_gmt":"2020-12-04T13:48:05","slug":"porque-debes-realizar-un-seguimiento-de-las-conversiones","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=917&lang=es","title":{"rendered":"Porqu\u00e9 debes realizar un seguimiento de las conversiones"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"917\" class=\"elementor elementor-917\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79dd4035 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79dd4035\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c9c25f5\" data-id=\"3c9c25f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9aa4cb elementor-widget elementor-widget-text-editor\" data-id=\"f9aa4cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<h2><span style=\"font-family: Lato, sans-serif;\">Qu\u00e9 son las conversiones?<\/span><\/h2><p><span style=\"color: #000000;\">Las conversiones son acciones de un visitante o cliente que son beneficiosas para tu negocio. Hay 4 tipos principales de conversiones:<\/span><\/p><ul><li><strong>Acciones en el Sitio Web:<\/strong>\u00a0compras, registros y otras acciones que los clientes completan en tu sitio web.<\/li><li><strong>Llamadas Telef\u00f3nicas:<\/strong>\u00a0Llamadas desde tus anuncios a un n\u00famero de tel\u00e9fono en tu sitio web y clicks en un n\u00famero de tel\u00e9fono en tu sitio web desde un m\u00f3vil.<\/li><li><strong>Acciones en Apps:<\/strong>\u00a0Instalaciones o ventas en tus aplicaciones m\u00f3viles.<\/li><li><b>Conversiones en tiendas f\u00edsicas<\/b>: Visitas o compras en tiendas f\u00edsicas.<\/li><\/ul><h2><span style=\"font-family: Lato, sans-serif;\">Por qu\u00e9 usar las conversiones?<\/span><\/h2><p><span style=\"color: #000000;\">Una vez configuradas las conversiones, podr\u00e1s empezar a optimizar tu gasto total de publicidad basadas en ellas. Tendr\u00e1s una idea clara de qu\u00e9 palabra clave o anuncio est\u00e1 aportando un mayor valor a tu negocio.<\/span><\/p><p><span style=\"color: #000000;\">Adem\u00e1s, plataformas como Google y Facebook han invertido gran cantidad de dinero en el desarrollo de algoritmos inteligentes, que optimizan tu oferta autom\u00e1ticamente a partir de una conversi\u00f3n dada, cuando es configurada correctamente.<\/span><\/p><h2><span style=\"font-family: Lato, sans-serif;\">C\u00f3mo configurar las conversiones?<\/span><\/h2><p><span style=\"color: #000000;\">Cada plataforma tiene su propia etiqueta o\u00a0 el fragmento de un c\u00f3digo que tendr\u00e1s que copiar en tu sitio web. En Google puedes optar por usar la etiqueta de Google Analytics o la de Google Ads. En Facebook, deber\u00e1s usar el p\u00edxel de Facebook.<\/span><\/p><p><span style=\"font-size: 1.125rem; color: #000000;\">Una vez que tengas las etiquetas correctas en tu sitio web, tienes que crear las conversiones. Esto es necesario realizar en las diferentes plataformas de anuncios y puede ser complicado si no eres realmente un experto en tecnolog\u00eda. La mejor opci\u00f3n es pedir ayuda a uno de tus colegas de tecnolog\u00eda o usar soluciones como Instaon<\/span><span style=\"font-size: 1.125rem; color: #000000;\">.<\/span><\/p><section data-id=\"befb469\" data-element_type=\"section\"><div><div style=\"width: 630px;\"><div style=\"width: 630px;\" data-id=\"024a26b\" data-element_type=\"column\"><div style=\"width: 630px;\"><div style=\"width: 610.031px;\"><div style=\"width: 610.031px;\" data-id=\"3dc4f30\" data-element_type=\"widget\" data-widget_type=\"heading.default\"><div><h2 style=\"font-family: Lato, sans-serif;\">Como Usar las Conversiones.<\/h2><div>\u00a0<span style=\"color: #000000;\">Esta es la pregunta m\u00e1s importante que deber\u00edas hacerte.\u00a0 La gente tiende a usar s\u00f3lo la conversi\u00f3n que trae dinero a su negocio (compra o reserva), pero este no es el enfoque correcto.<\/span><\/div><div><span style=\"color: #000000;\">\u00a0<\/span><\/div><div><span style=\"color: #000000;\">Cuando empiezas con la publicidad online, debes buscar cu\u00e1l es la estrategia adecuada a adoptar. Desde c\u00f3mo llamar la atenci\u00f3n de los nuevos potenciales clientes para que se interesen por tu servicio o producto, hasta c\u00f3mo hacer que reserven o compren el mismo.\u00a0 Dependiendo de d\u00f3nde se encuentren los usuarios en el descubrimiento de tu negocio, puede que debas optimizar a otras conversiones (menos agresivas).<\/span><\/div><div><span style=\"color: #000000;\">\u00a0<\/span><\/div><div><span style=\"color: #000000;\">Una conversi\u00f3n leve que podr\u00edas considerar es la de los registros. Obtener los correos electr\u00f3nicos de clientes potenciales es m\u00e1s f\u00e1cil que una compra final. Otra opci\u00f3n podr\u00eda ser el &#8220;tiempo de permanencia en tu sitio&#8221;. Estas conversiones son para nuevos usuarios y ser\u00e1n m\u00e1s baratas y r\u00e1pidas de obtener.<\/span><\/div><div><span style=\"color: #000000;\">\u00a0<\/span><\/div><div><span style=\"color: #000000;\">Una vez que tengas estos valiosos datos, podr\u00e1s enviarles un correo electr\u00f3nico o dirigirlos con otra campa\u00f1a publicitaria, esta vez apuntando a compras o reservas finales.<\/span><\/div><div><span style=\"color: #000000;\">\u00a0<\/span><\/div><div><span style=\"color: #000000;\">Hay muchas estrategias a considerar. Si no tienes mucha experiencia, te recomendamos que pidas ayuda a\u00a0 expertos.\u00a0<\/span><\/div><div>\u00a0<\/div><div><h2 style=\"font-family: Lato, sans-serif;\">Conclusi\u00f3n<\/h2><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section data-id=\"6be4280\" data-element_type=\"section\"><div><div style=\"width: 630px;\"><div style=\"width: 630px;\" data-id=\"7b8fe33\" data-element_type=\"column\"><div style=\"width: 630px;\"><div style=\"width: 610.031px;\"><div style=\"width: 610.031px;\" data-id=\"0ad5843\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div><div>\u00a0<span style=\"color: #000000;\">Tener configuradas las conversiones de manera correcta es clave si deseas una buena performance en la publicidad online. Sin embargo, no se trata s\u00f3lo de la configuraci\u00f3n, sino tambi\u00e9n de c\u00f3mo se utilizan las diferentes conversiones. Piensa en c\u00f3mo se comportan tus clientes potenciales y apunta a las conversiones adecuadas en el momento indicado del camino de tu venta en l\u00ednea.<\/span><\/div><div>\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu\u00e9 son las conversiones? Las conversiones son acciones de un visitante o cliente que son beneficiosas para tu negocio. Hay 4 tipos principales de conversiones: Acciones en el Sitio Web:\u00a0compras, registros y otras acciones que los clientes completan en tu sitio web. Llamadas Telef\u00f3nicas:\u00a0Llamadas desde tus anuncios a un n\u00famero de tel\u00e9fono en tu sitio [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creacion-de-campanas-de-google-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Porqu\u00e9 debes realizar un seguimiento de las conversiones - Shown Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=917&lang=es\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Porqu\u00e9 debes realizar un seguimiento de las conversiones - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e9 son las conversiones? 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