{"id":922,"date":"2020-04-15T06:46:08","date_gmt":"2020-04-15T06:46:08","guid":{"rendered":"https:\/\/instaon.io\/blog\/?p=922"},"modified":"2020-07-22T06:25:30","modified_gmt":"2020-07-22T06:25:30","slug":"why-dont-i-see-my-ads-in-google-or-bing","status":"publish","type":"post","link":"https:\/\/shown.io\/blog\/?p=922&lang=en","title":{"rendered":"Why don’t I see my ads in Google or Bing?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

This is a recurring question from our Instaon clients. We will give your 3 reasons why there’s no point in trying to see your own ads in Google or Bing:\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
1) Advertising budget<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

You most probably have a limited daily advertising budget. Therefore, Google & Bing try to distribute your budget throughout the day. Otherwise you would only have a few clicks in the morning and you would reach your daily budget by the early morning. This wouldn’t give space for time optimisations: are people signing up more in the afternoon ? Late at night?<\/p>

Given this distribution throughout the day,\u00a0 your ads are not triggered every time a user is searching for your keywords.\u00a0<\/p>

So bad luck, it didn’t show up when you tried to see your ad. \"\ud83d\ude0a\"\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
2) Not relevant<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

You might have seen your ads in the past.\u00a0 Obviously, you\u00a0have\u00a0\u00a0<\/span>never clicked on them as you didn’t want to pay for them.<\/span><\/p>

Google & Microsoft algorithms might see this as a signal; the given ads are not relevant to you. I mean, you never click on them!\u00a0<\/span>Therefore, after a while they might just stop showing you your ads.<\/span><\/p>

Don’t forget search engines have only one mission: provide the most relevant content to their users.\u00a0\u00a0<\/i><\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
3) Patience required<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

You just created your ads, but you can’t see them?\u00a0<\/p>

Google & Microsoft review all the ads before publishing them. This review process can sometimes take up to 3 business days. Patience is needed.\u00a0<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t
\n\t\t\t\t

If you want to see if your ads are being triggered, just refer to your Instaon (campaign) dashboards or directly within your Google & Microsoft Ads account.  You see impression & clicks ?  Ok, everything is running well and your target audience sees your beautiful ads.<\/p>\n

You want to start with online advertising or improve your existing advertising campaigns? Start on our Instaon free plan<\/a> today! <\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

This is a recurring question from our Instaon clients. We will give your 3 reasons why there’s no point in trying to see your own ads in Google or Bing:\u00a0 1) Advertising budget You most probably have a limited daily advertising budget. Therefore, Google & Bing try to distribute your budget throughout the day. Otherwise […]<\/p>\n","protected":false},"author":2,"featured_media":926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"inline_featured_image":false,"footnotes":""},"categories":[120],"tags":[],"class_list":["post-922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nWhy don't I see my ads in Google or Bing? - Shown Blog<\/title>\n<meta name=\"description\" content=\"There might be several reasons, why you don't see your ads in Google or Bing when searching for them. Too see if your ads are triggered, just refer to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shown.io\/blog\/?p=922&lang=en\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why don't I see my ads in Google or Bing? - Shown Blog\" \/>\n<meta property=\"og:description\" content=\"There might be several reasons, why you don't see your ads in Google or Bing when searching for them. Too see if your ads are triggered, just refer to...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shown.io\/blog\/?p=922&lang=en\" \/>\n<meta property=\"og:site_name\" content=\"Shown Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-15T06:46:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-22T06:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/blog_seeads.png\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Gregory Harveng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gregory Harveng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shown.io\/blog\/?p=922&lang=en#article\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=922&lang=en\"},\"author\":{\"name\":\"Gregory Harveng\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb\"},\"headline\":\"Why don’t I see my ads in Google or Bing?\",\"datePublished\":\"2020-04-15T06:46:08+00:00\",\"dateModified\":\"2020-07-22T06:25:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=922&lang=en\"},\"wordCount\":325,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"articleSection\":[\"Online Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shown.io\/blog\/?p=922&lang=en#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shown.io\/blog\/?p=922&lang=en\",\"url\":\"https:\/\/shown.io\/blog\/?p=922&lang=en\",\"name\":\"Why don't I see my ads in Google or Bing? - Shown Blog\",\"isPartOf\":{\"@id\":\"https:\/\/shown.io\/blog\/#website\"},\"datePublished\":\"2020-04-15T06:46:08+00:00\",\"dateModified\":\"2020-07-22T06:25:30+00:00\",\"description\":\"There might be several reasons, why you don't see your ads in Google or Bing when searching for them. Too see if your ads are triggered, just refer to...\",\"breadcrumb\":{\"@id\":\"https:\/\/shown.io\/blog\/?p=922&lang=en#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shown.io\/blog\/?p=922&lang=en\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shown.io\/blog\/?p=922&lang=en#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shown.io\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why don’t I see my ads in Google or Bing?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shown.io\/blog\/#website\",\"url\":\"https:\/\/shown.io\/blog\/\",\"name\":\"Shown Blog\",\"description\":\"A blog about marketing optimization for smart companies\",\"publisher\":{\"@id\":\"https:\/\/shown.io\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shown.io\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shown.io\/blog\/#organization\",\"name\":\"Instaon\",\"url\":\"https:\/\/shown.io\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"contentUrl\":\"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png\",\"width\":1024,\"height\":1024,\"caption\":\"Instaon\"},\"image\":{\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb\",\"name\":\"Gregory Harveng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g\",\"caption\":\"Gregory Harveng\"},\"sameAs\":[\"https:\/\/instaon.io\"],\"url\":\"https:\/\/shown.io\/blog\/?author=2\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why don't I see my ads in Google or Bing? - Shown Blog","description":"There might be several reasons, why you don't see your ads in Google or Bing when searching for them. Too see if your ads are triggered, just refer to...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shown.io\/blog\/?p=922&lang=en","og_locale":"en_US","og_type":"article","og_title":"Why don't I see my ads in Google or Bing? - Shown Blog","og_description":"There might be several reasons, why you don't see your ads in Google or Bing when searching for them. Too see if your ads are triggered, just refer to...","og_url":"https:\/\/shown.io\/blog\/?p=922&lang=en","og_site_name":"Shown Blog","article_published_time":"2020-04-15T06:46:08+00:00","article_modified_time":"2020-07-22T06:25:30+00:00","og_image":[{"width":650,"height":400,"url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/04\/blog_seeads.png","type":"image\/png"}],"author":"Gregory Harveng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Gregory Harveng","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shown.io\/blog\/?p=922&lang=en#article","isPartOf":{"@id":"https:\/\/shown.io\/blog\/?p=922&lang=en"},"author":{"name":"Gregory Harveng","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb"},"headline":"Why don’t I see my ads in Google or Bing?","datePublished":"2020-04-15T06:46:08+00:00","dateModified":"2020-07-22T06:25:30+00:00","mainEntityOfPage":{"@id":"https:\/\/shown.io\/blog\/?p=922&lang=en"},"wordCount":325,"commentCount":0,"publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"articleSection":["Online Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shown.io\/blog\/?p=922&lang=en#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shown.io\/blog\/?p=922&lang=en","url":"https:\/\/shown.io\/blog\/?p=922&lang=en","name":"Why don't I see my ads in Google or Bing? - Shown Blog","isPartOf":{"@id":"https:\/\/shown.io\/blog\/#website"},"datePublished":"2020-04-15T06:46:08+00:00","dateModified":"2020-07-22T06:25:30+00:00","description":"There might be several reasons, why you don't see your ads in Google or Bing when searching for them. Too see if your ads are triggered, just refer to...","breadcrumb":{"@id":"https:\/\/shown.io\/blog\/?p=922&lang=en#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shown.io\/blog\/?p=922&lang=en"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shown.io\/blog\/?p=922&lang=en#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shown.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Why don’t I see my ads in Google or Bing?"}]},{"@type":"WebSite","@id":"https:\/\/shown.io\/blog\/#website","url":"https:\/\/shown.io\/blog\/","name":"Shown Blog","description":"A blog about marketing optimization for smart companies","publisher":{"@id":"https:\/\/shown.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shown.io\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shown.io\/blog\/#organization","name":"Instaon","url":"https:\/\/shown.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","contentUrl":"https:\/\/shown.io\/blog\/wp-content\/uploads\/2020\/06\/Logo_Main_White.png","width":1024,"height":1024,"caption":"Instaon"},"image":{"@id":"https:\/\/shown.io\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/f166cddabf956c9843a69a53ec2076bb","name":"Gregory Harveng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shown.io\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d4eb70e99813a912f77d7d375711333e?s=96&d=mm&r=g","caption":"Gregory Harveng"},"sameAs":["https:\/\/instaon.io"],"url":"https:\/\/shown.io\/blog\/?author=2"}]}},"_links":{"self":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=922"}],"version-history":[{"count":7,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/922\/revisions"}],"predecessor-version":[{"id":1611,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/posts\/922\/revisions\/1611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=\/wp\/v2\/media\/926"}],"wp:attachment":[{"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shown.io\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}