B2B digital marketing: which Adwords strategy to adopt?
The first essential step before deploying an acquisition strategy via Adwords on a B2B digital market is to optimize your site for mobile navigation. Indeed, for the first time at the end of 2016, mobile browsing has surpassed desktop browsing. Internationally, in October 2016, 51.3% of Internet browsing was carried out via mobile phones (smartphones or tablets), compared to 48.7% on a computer (desktop)....
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