Google adwords for ecommerce
As a business owner, you want to have the highest possible conversion rate. In other words, you want to maximize the number of people who visit your site by clicking on the ad and buy from your business. To achieve that, here are some simple strategies.
- Focus on content quality and not just volume. What you put in the ad should be attractive enough for a user to visit your store to see what you're selling.
- Organize your ad groups. Consider signing up for a Google ads manager account if you have to manage multiple campaigns.
- Make sure to use the most relevant and even specific keywords that pertain to your business. There are many keyword tools that will help you here.
- Improve on the landing page and make sure it is relevant and enticing for visitors.