What is Google Hotel Ads?
You know this Google sheet that we keep telling you to take care of because it is your Google storefront (schedules, address, photos, customer reviews). This appears as soon as a person searches Google on your school name. Google Hotel Ads belongs to the category of meta-search (meta-engines or comparators) like Trivago or Kayac (see the article on meta-search). The principle is to display the different rates of a room according to the distribution channels.....
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