A good PPC campaign builder software gives you many benefits.
First off, the cost of your PPC campaign comes down drastically. All that you have to do is make a one-time investment in buying the license of a Google adwords management software and that's it. No more recurring payments to be made to your in-house PPC individual or team. Over time, this investment that you make will pay you back many times over, thereby giving a big ROI on your investment not just on your PPC campaign, but also on the initial money you paid towards the software.
Secondly, this software is most effective in choosing the right parameters that will help you get the most out of your budget. Depending on the goals of your campaign, the adwords automation software will set the right budget and can help you choose the right keywords.
65 percent of all clicks done by visitors who intend to make a purchase go to paid ads.
The first 3 ads get 46 % of the visits.
Volume of shops visitors, Google sent from ad clicks : 4 billion.
