The configuration of your checklists is based on two aspects: the number of accesses to the event included in a ticket, and the day(s) on which the ticket can be used/scanned. To configure your checklists, go to the management interface of your event, on the Access Control tab.....Read More >
PPC campaign checklist
Here is a checklist for a successful PPC campaign.
- Keywords - Keywords are the heart of every PPC campaign, so make sure you choose keywords that are relevant to your business. Consider using an auto-applied ad suggestion adwords tool
- Competitors - Research on what your competitors are doing and the campaigns they are running. In this research, identify the gaps in your competitor's strategy, and make sure you include them it in your campaign.
- Landing page- Create attractive landing pages where your users will come to when they click your PPC ads. This landing page is absolutely important to keep your visitors interested in your business, so make sure you give complete information about your business and the products/services you plan to sell through it.
- Finally, track the performance using adwords optimization tools.
HubSpot uses the information you provide to provide you with relevant information and content about our products and services. You may unsubscribe from such communications at any time. We have identified for you five beginner's errors that mark the difference between accounts that perform well and those that do not....Read More >
The main reason most companies do not get the most out of AdWords is a lack of regular connections. However, when I look at the history of changes to a classic AdWords account, the statistics tell a whole different story. In fact, only 1% of small businesses connect to AdWords on a weekly basis.....Read More >
Marketers spend 51 % of their budget into mobile ads.
65 percent of clicks made by visitors willing to buy go to paid advertising.
The approximate mobile Google ads CTR (click-through rate) drops 45 % from position 1 to 2.