Which auction strategies to choose from Adwords?
There are different auction strategies on Adwords, they must be chosen in adequacy with your marketing strategy, some explanations are necessary. The cost per thousand means that you will pay for each display of your ad, whether the user clicks or not. The cost of the CPM is more or less important depending on the level of intrusion of the ad, a classic banner will be at the 1st price, but more visible formats such as videos will be more expensive....
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“We optimized our campaign in a few days and saved thousands of dollars, this is amazing.”
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