Study] Adwords: Maximizing conversions vs. optimized CPC
Following the recent release of the automatic auction strategy "Maximize conversions" at Google Adwords, I decided to launch a one-month test on 20 accounts using manual auctions with optimized CPC (the default setting, and also the most used one). The objective was to check if the Smart Bidding is as powerful as Google sells it to us. And the least we can say is that the results are quite significant.....
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“We optimized our campaign in a few days and saved thousands of dollars, this is amazing.”
CEO of XYZ companyStart your adwords automated campaign right now, it’s gonna be amazing.
“We optimized our campaign in a few days and saved thousands of dollars, this is amazing.”
CEO of XYZ company