Original Article

B2B digital marketing: which indicators to use to evaluate a campaign?

3 categories of indicators to know to evaluate a B2B digital marketing campaign. These indicators can be grouped into 3 categories to evaluate a B2B digital marketing campaign: How many pages have been viewed and how many unique visitors your site has received per week or per month. The source of traffic: where your visitors come from (keywords, banner ads, emailing...)...

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CEO of XYZ company
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