By now, you should be well-versed with what PPC is and how it can boost your business in a big way. So, in this piece, we're going to touch upon an important, but often overlooked aspect of bidding.
Generally speaking, there are two types of bidding in Google adwords and they are manual bidding and automatic bidding. As the name suggests, automatic bidding is where you set the budget and allow Google to take care of the rest for you. Ad placement, frequency and all other parameters will be handled by Google. and this is most ideal if you're time-strapped.
The other option is manual bidding where you decide ad placement and frequency and everything else. This option gives you complete control over your PPC campaign, but can require a lot of time and effort. To help you, consider using an adwords optimization tool or the services of a Google adwords partner.
The standarnd conversion rate in Google Ads across all industries is 3.75 % for search.
The first 3 ads receive 46 % of the visits.
Facebook mentions that paid ads improve branding by as much as 80 %.
