Aware of the importance of consolidating their service offer, CPC independent firms
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Here are some tips to help lawyers like you to maximize the potential of PPC campaigning.
- Your landing path should give visitors your contact details, so they can get in touch with you if needed.
- Optimize your PPC campaign and landing page for mobile users too because research shows that most people tend to use their smartphones to find the information they want.
- Come up with creative ads that engage your audience and help your business to connect with them at a personal level.
- Consider giving a link using Google Map.
- Use the right keywords. Many people tend to search for phrases like "divorce lawyers near me", so make sure you incorporate these terms as well.
- Set a reasonable budget that is not too high for you and at the same time is not too low for Google ads.
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Some Statistics
Google gets 37.2 % of online marketing market, and Facebook gets 19.6 %.
Facebook mentions that paid ads improve brand awareness by as much as 80 %.
The average conversion rate in Google Ads over all sectors is 3.75 % for search.