About the "Target Upgrade Rate" auction strategy
The target upgrade rate is an auction portfolio strategy that allows your ads to outperform those from another domain. This article describes how this strategy works, as well as the parameters associated with it, and presents some tips to keep in mind when using it. If you don't know what type of auction portfolio strategy suits your needs, start by reading the article About automatic auctions.....
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“We optimized our campaign in a few days and saved thousands of dollars, this is amazing.”
CEO of XYZ company