Nowadays more and more customers are purchasing items via online platforms. It’s fast, convenient and it also makes it easy for a customer just to enjoy his time as he browses through multiple options. There are many websites to choose from, so it can be very hard for a customer to make the right pick right off the bat. Which is why he will rely on Google Search. In fact, according to Vimeo, around 93% of the online experiences are starting with a search engine!

That’s because search engines already indexed most of the websites out there, and they make it easy for customers to find what they are looking for. However, since there are so many websites out there, the search engine needs to rank all these sites. And that’s why using SEO services to rank high can be a good idea. But you can also focus on Google Search Advertising, as it can give you a resounding ROI too.

What is Google Search Advertising?

You can advertise on Google Search Engine thanks to Google Ads, previously known as Google AdWords. This is an online advertising platform where advertisers bid on some keywords in order for their clickable ads to appear in Google’s search results. The reason why small and medium sized businesses want to use Google Search Ads is because this really works. It’s designed to offer you more exposure and better results, all while keeping the costs low. It works because you’re not paying for promises, you pay for clicks your receive on your ads and people will eventually become your customers.

Then there’s also the fact that Google has become quite the staple in online search. There’s even a new verb, “to Google”, and this clearly shows the popularity of this search engine and how important it is for people.

An average person conducts 3-4 searches per day on Google, and the search engine receives around 3.5  billion searches per day and 40,000 searches per second. The interesting thing is that 15% of all searches have never seen by Google before. There are around 200 different factors that search engines take into account when ranking a website. But the most important thing is that Google has 89.95% of the search engine market share worldwide (Statista). Basically if you want to promote yourself in the online world, then Google Search advertisement is the right way to do it.

Why should you use Google Search Ads to promote your business?

Since Google has such a huge market share, most of your customers are already using Google. With help from paid search ads you get to boost brand awareness. Not everyone reads newspapers or checks their email every day, but just about all internet users are using Google to search for stuff online. Which means the possibility of interacting with your business online is very high, and that’s something that you have to consider and focus on.

Also, search ads in general offer way faster results than SEO. While SEO is organic and it might last for a long time, the reality is that small and medium sized businesses need customers right away. And getting results from SEO takes a lot of time. So paying for immediate promotion and fast promotion does make a lot of sense and it works to your own advantage without that much of a problem.

Thanks to paid search advertising you get to finally outrank your competitor. Not every small and medium sized business out there uses Google Ads, so this is the best way to step in front of the competition and bring in a much better set of results. It can work amazingly well, and all you have to do is to understand what customers expect and get well past what they offer and what the other companies are bringing to the table.

On top of that, paid search will show that your business is serious about their products and services. Which is why you should always use this marketing strategy, because it puts your products right in front of people and it works great. Plus, you will have an increased visibility in front of the high-quality audience.

And the best part is that Google Ads also offer you targeting features. Targeting customer bases means you have an even higher chance to reach the customers you want. Thanks to targeting you will get to know exactly what to expect and what approach you have to focus on in order to acquire the best results as quickly as possible.

When you choose Google Ads you will have no problem testing your promotional approach too. There are multiple ad types, and you can also target various audiences too. Which means with a bit of trial and error you will have no problem finding the results you expect.

Google Ads also allows you to schedule ads to reach your audience at the right time. You can avoid sending the ads into the ether the second you create them. You can wait for special occasions or events, something that will guarantee your success in the long run. And as we mentioned earlier, you can customize them based on demographics and other factors too. With the right approach and a good attention to detail you will have no problem achieving the outcome you expect in no time.

Conclusion

Google has the highest market share in the search engine world, and it continues to be extremely popular. Plus, Google Ads is a very good advertising and promotional product, especially for small and medium sized businesses. If you want to generate more leads and customers naturally in the online world, using paid search is the right way to do it. The outcome can be second to none, and the return on investment will be amazing. You can experiment with various ads and audience types to see where you can obtain the best results. Rest assured that with a bit of trial and error you will have no problem achieving your goals, so give paid search marketing a shot and you will not be disappointed!

Instaon helps small businesses taking their first steps into Google Ads. By providing an easy to use, fully automated and free service, Instaon cancels out the time-consuming aspect of digital marketing and helps you take your business to the next level! Come join our growing community of 100,000 users and benefit from the Instaon experience!