A journey to a working SMB solution
Google vs Instaon Instaon was founded in 2016 by, Gregory D’Harveng, a former Google employee. During my 2 years at Google as account strategist, I had the chance to help thousands of clients with their online strategies and especially with their Adwords accounts. The lack of Adwords knowledge from the advertisers, as well as the […]
Why you should absolutely track conversions
What are conversions? Conversions are actions of a visitor or client that is beneficial for your business. There are 4 main types of conversions: Website actions: online purchases, sign-up, E-books downloads and other actions that customers complete on your website. Phone calls: calls directly from your ads or after clicking on your ads. App actions: […]