1. Build your email subscribers list.

This is the first step to success during a busy sale time. And it’s important to get started far in advance of your sale date.

If you want to email existing customers, then your email list can be built by importing your existing customers’ details into your email marketing tool. Before you import any email addresses, ensure you have permission to email these subscribers. This allows your emails to be sent to subscribers’ inboxes rather than their spam folders.

If you want to email customers whose email addresses you don’t have yet, then you’ll need to start collecting these email addresses and building your list from scratch.

A newsletter signup form on your website is a great way to build your email addresses list. It can be in your navigation menu or as a pop-up on your website that contains a call to action to encouraging visitors to join and subscribe to your email list. And to increase the number of subscribers, offer a valuable incentive for your visitors such as a welcome discount or free shipping promotion.

2. Warm-up your subscribers by sending emails regularly before sale day.

It is important to not overwhelm your subscribers with many emails all at once. Otherwise, you will not have any engagement, and your emails might be labeled as spam.

Make sure to not wait until your sale to start emailing your subscribers. You can begin emailing them weekly to introduce your business. You can also create awareness by highlighting your top sellers or new launches products. This will allow them to engage a few weeks before your big sale.

As a result, you will have a good reputation not just with your subscribers. But with mailbox providers, so your email is more likely to be delivered to the inbox and opened by your customer.

3. Plan your email calendar.

The frequency of emails you send matters a lot. In other words, how often you send emails can affect significantly your email engagement rates and revenue. Sending too much can make subscribers disengage and unsubscribe. Whereas, sending too few will cause you loss of your audience’s attention which may lead them to unsubscribe. The easiest solution is to ask your subscribers by choosing their frequency preference. You can poll them to discover how often they want to hear from you.

Campaigns can be created and scheduled ahead of time. You can start by sending a teaser email two to three days before your sale to get the buzz and keep your brand at the forefront of your customers’ minds.

Finally, you can send a sale announcement email to your subscribers on the day of the sale to inform them that your offer is live. You can also send a reminder email the day before the sale expires to convert those last-minute consumers.

4. Create impactful emails when it comes to email copy.

To improve open rates, it is important to keep subject lines clear and brief. This has a high impact on subscribers deciding to open your email or not. Including the specific deal or promotion code in your subject lines often return the best results. Subject lines shouldn’t be too long. Otherwise; they get cut off on mobile devices. In addition, the content structure of your email template is important. Don’t make it all about your product’s description and characteristics, as your subscribers are interested to know more about the promotion.

Lastly, some tools provide templates and features like scheduling to make it easy to send emails to your customers, so you can focus on getting your store ready for your sale.