Google Ad Grants is an advertising program set up by Google in June 2010 to help associations, NGOs and charities develop their online presence for free. Program beneficiaries can obtain up to $10,000 USD per month in advertising credit for use on the Adwords sponsored link platform.....Read More >
Google adwords for charities
Digital media eliminates geographical limitations, and this is good news for charities like you because you can receive money from any person living in any part of the world, so you can continue the good service you're doing.
This also means, you need to tell the world that you exist and you want them to know the different projects/work you do, so they can connect with you at an emotional level and become a one-time or a regular contributor. The best way to publicize yourself on the digital media is through Google Ads because no one has a bigger reach than Google.
All this doesn't necessarily have to feel overwhelming because you don't need much training for Google Ads. With some basic research and understanding you can get started. To improve your online presence, you can always choose a Google SME partner, Google Adwords agency or even an Adwords campaign management software.
Google Ad Grants for NPOs: be more visible on the web! Are you an NPO (non-profit organization) or a charity? You could be more visible on the web with the Google Ad Grants program, which allows non-profit organizations to get $10,000 a month in Google Ad Words advertising....Read More >
This may be the last thing you would associate with a tech company like Channable. But only if you don't know the people who work there. Channable values what is important to its employees and encourages them to share their passions. A charity clothing swap gave Channable employees the opportunity to do their spring cleaning, find new treasures and be good Samaritans....Read More >
Share of Google of all media online advertisment revenue : 18 %.
Consumers are 27 times more likely to click on online video ad than traditionnal banners.
Paid traffic such as Google Adwords converts 50 % better than organic traffic.