Google adwords for salesforce

If you track leads and opportunities in Salesforce's Sales Cloud®, you can import your offline conversions from Salesforce's Sales Cloud to Google Ads. This will allow you to better measure how your Google Ads online investments generate offline value. In this article, we will review the benefits of this feature and basic principles of how the process works.....

We often hear from marketers how difficult it is to assemble customers' offline and online interactions in order to get a complete view of the customer journey. That's why we're pleased to share with you information that Google and Salesforce are working together to perfectly connect sales, marketing and advertising data for the first time....

CRM number 1 allows its customers to use the data from the audience tracking tool. At Dreamforce 2017 last November, Salesforce unveiled a new agreement with Google. Described as "strategic" by Marc Benioff's group, it translates into the integration of Google Analytics into the Sales Cloud and Marketing Automation (Marketing Cloud) applications of the number 1 CRM company....