Google Adwords: the return on advertising expenses (ROAS)
Return on advertising spend is a new type of flexible auction strategy that optimizes bids to maximize revenue with a view to achieving a return on advertising investment (Conversion Value / Advertising Spending). It allows you to automatically set your bids to increase your conversion value, while striving to achieve an average advertising spend return (ROAS)....
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“We optimized our campaign in a few days and saved thousands of dollars, this is amazing.”
CEO of XYZ company