Salesforce adds the power of Google Analytics to its CRM offering
CRM number 1 allows its customers to use the data from the audience tracking tool. At Dreamforce 2017 last November, Salesforce unveiled a new agreement with Google. Described as "strategic" by Marc Benioff's group, it translates into the integration of Google Analytics into the Sales Cloud and Marketing Automation (Marketing Cloud) applications of the number 1 CRM company....
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