CPM, CPC, CPC, CTR, CPA, how to find your way around?

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CPM, CPC, CPC, CTR, CPA, how to find your way around?

These mysterious acronyms are units of measurement used to plan or calculate advertising budgets. Advertising on the Internet, everyone is starting to think about it. But advertisers often have this concern: how to evaluate its effectiveness and costs? Contrary to what one might think, there are more and more extremely accurate measures to calculate the success of online advertising, whether on Google Adwords or Facebook Ad.....

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AdWords campaign: how to calculate your SEA budget?

To properly calculate your AdWords campaign budget, you first need to understand how Google pays itself for its advertising campaigns. Simple, because in essence you will pay at "cost per click" (CPC): each time an Internet user clicks on your sponsored link, you will pay a certain amount to Uncle Google. But complex, too, because this amount is determined in advance by an auction system.....

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Diffusion of campaign elements at cost per click

CPC campaign elements compete with CPM campaign elements in relation to their calculated effective cost per thousand impressions (eCPM). This calculation is based on several variables, including the age of the campaign and whether or not the network has been optimized. To compete with CPM announcements, CPC announcements are based on a calculated eCPM. It is therefore important to allow values to accumulate before calculating their respective eCPMs.....

Oct 28 2019

How to measure the profitability of your Adwords ads?

You use advertising to promote your services or products but do you know if it is really profitable? Learn how to simply calculate the ROI and ROAS of your Adwords campaigns and stop ineffective campaigns. It is more common today for companies to use Google Ads to develop their business. Indeed, it is a quick way to promote it and, above all, a way whose profitability can be measured....

Mar 04 2019