Diffusion of campaign elements at cost per click
CPC campaign elements compete with CPM campaign elements in relation to their calculated effective cost per thousand impressions (eCPM). This calculation is based on several variables, including the age of the campaign and whether or not the network has been optimized. To compete with CPM announcements, CPC announcements are based on a calculated eCPM. It is therefore important to allow values to accumulate before calculating their respective eCPMs.....
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