AdWords sector study: focus on Insurance

Original Article

AdWords sector study: focus on Insurance

The insurance market is undergoing a complete transformation, both in its sales processes and in its regulatory constraints. At the heart of the issues is the digitalization of the sector, and a key question: how to seduce Internet users, who are still cautious about online subscription? To this question, an answer was quite naturally given: AdWords.......

This content comes from the blog "AdWords sector study: focus on Insurance", you can see the full article here.

Other articles that may interests you

Borrower Insurance Reform: Good News for Homeowners?

Young couple looking for a property, consulting the ads of an agency. Since 1 January 2018, the renegotiation of loan insurance has been extended to all current contracts. The banks challenged this provision of the Sapin II law before the Constitutional Council.....

The single cantonal authority for supplementary insurance (art. 7 CPC)

ATF 141 III 479 - The single cantonal authority for supplementary insurance (Art. 1) An insured person is covered by supplementary insurance with a private insurance which is not a recognised health insurance fund within the meaning of Art. Following a dispute, the insured person brings an action directly before the Social Insurance Court of the Cantonal Court of Valais. The Canton of Valais has indeed made use of the possibility offered by art.....

AdWords sector study: focus on Insurance

The insurance market is undergoing a complete transformation, both in its sales processes and in its regulatory constraints. At the heart of the issues is the digitalization of the sector, and a key question: how to seduce Internet users, who are still cautious about online subscription? To this question, an answer was quite naturally given: AdWords.......

Borrower Insurance Reform: Good News for Homeowners?

Young couple looking for a property, consulting the ads of an agency. Since 1 January 2018, the renegotiation of loan insurance has been extended to all current contracts. The banks challenged this provision of the Sapin II law before the Constitutional Council.....

The single cantonal authority for supplementary insurance (art. 7 CPC)

ATF 141 III 479 - The single cantonal authority for supplementary insurance (Art. 1) An insured person is covered by supplementary insurance with a private insurance which is not a recognised health insurance fund within the meaning of Art. Following a dispute, the insured person brings an action directly before the Social Insurance Court of the Cantonal Court of Valais. The Canton of Valais has indeed made use of the possibility offered by art.....

AdWords sector study: focus on Insurance

The insurance market is undergoing a complete transformation, both in its sales processes and in its regulatory constraints. At the heart of the issues is the digitalization of the sector, and a key question: how to seduce Internet users, who are still cautious about online subscription? To this question, an answer was quite naturally given: AdWords.......

Message