The Conseil pour la Culture (CpC) is a commission of the Conseil académique whose mission is to develop UCLouvain's cultural policy and to draw up its priorities. It is composed of academic and administrative staff members as well as students who work together to place culture at the heart of the University's missions. The composition of the CPC respects the balance of the committees of the Academic Council.....
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If you're a marketer for a university, here are some do's and don'ts for you.
Do's
- Market all through the year and not just before the admission season.
- Consider remarketing as one of the key strategies
- Look at your competitor ads to get an idea.
- Bid on your brand because PPC will not do brand marketing for you. Rather, you have to do it yourself with the right keywords.
- Study the performance link wise, so you know which streams are more clicked than others.
Don't s
- No buildings in display ads please because that's a big turn off for viewers.
- Don't neglect landing pages. Make sure they give valuable information to visitors.
- Don't use the same campaign on all media.
- Never target student admissions alone while building your campaign. Rather focus on building your brand image.
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Some Statistics
Paid traffic like Google Adwords converts 50 % better than organic traffic.
Social media websites control 33 % of the time users spend online.
Visitors are 27x open to click on online video ad than traditionnal banners.