Can we trust AdWords and Google Partners certifications?

By Benjamin Thiers - 02 March 2016 / 00H00 - updated on 22 March 2018 You are planning to communicate on Google via the AdWords advertising network and are looking for an independent expert or a specialised agency for this purpose. You are right: campaigns managed by competent specialists are much more profitable, and the performance gains are higher than the costs of the service. But how do you choose the right agency or independent account manager?....

About the Google Analytics IQ evaluation

The Google Analytics IQ assessment is designed to test your knowledge of the Google Analytics platform and best practices in digital analysis. It is necessary to validate the evaluation to obtain the corresponding certification. If you do not have an Academy for Ads account, you must create one in order to access the AdWords evaluations required to obtain certification.....

Yes, it's January, it's cold everywhere, it's grey all the time, you don't want anything, it's depressed! Why don't you look for a motivating personal challenge for the beginning of the year? Why not get moving and decide to test your web-analytics level and get Google Analytics certification?....